Senior Product Manager – Advertising Business Intelligence

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the team

Data derived from our Roku advertising business is at the heart of driving intelligence and excellence across our advertising and monetization ecosystem. Our team focuses on building scalable, high-integrity data products and operations that power revenue analytics, business intelligence, and supply and demand optimizations. We are responsible for ensuring that Roku’s advertising business has accurate, actionable insights that maximize revenue and efficiency across our platforms. 

Our goal is to construct an intelligent, data-driven ecosystem that enables stakeholders across Product, Revenue Operations, Engineering, and Business Strategy to make the best possible decisions using a single source of truth. We drive critical advancements in data automation, governance, measurement, and analytics while integrating with cutting-edge technologies that enhance data fidelity, reporting accuracy, and real-time operational intelligence. 

For California Only - The estimated annual salary for this position is between $129,000 - $170,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

 

About the role

As a Senior Product Manager for Advertising Business Intelligence, you will define and execute the strategy for how Roku standardizes, automates, and optimizes its advertising business intelligence infrastructure and tools. You will own the product vision and roadmap for Roku’s internal data intelligence capabilities, ensuring our systems, tools, and data products provide reliable, scalable, and actionable insights for key stakeholders. 

You will work closely with Engineering, Revenue Operations, Ad Sales, Client Services, and Product teams to develop data pipelines, standardize reporting structures, and ensure operational efficiency in ad intelligence. Your leadership will help shape how Roku’s advertising business ingests, structures, and applies data to drive better monetization outcomes. 

 

What you'll be doing

• Own the end-to-end product lifecycle for data products that enhance Roku’s advertising intelligence, including data normalization, standardization, and automation. 
• Collaborate with Revenue Operations, Engineering, and Data Science teams to create scalable frameworks for revenue attribution, business intelligence reporting, and operational efficiency. 
• Define and execute the roadmap for Roku’s internal data infrastructure, balancing immediate tactical needs with long-term strategic goals. 
• Develop and optimize data workflows across CRM, OMS, impression/revenue tracking, and cost attribution to improve ad decision-making. 
• Work with engineering teams to ensure that Roku’s advertising business intelligence architecture is built for scalability, automation, and real-time insights. 
• Partner with stakeholders across Ad Products, Revenue Strategy, and Business Intelligence to drive the adoption of reporting tools, insights, and intelligence. There is a high focus on ensuring seamless data empowerment. 
• Ensure a robust governance framework for Roku’s business intelligence capabilities, focusing on accuracy, completeness, and timeliness. 
• Develop documentation and enablement materials to ensure cross-functional teams understand the data infrastructure and how to leverage it effectively. 

 

We're excited if you have

• 6-8 years of product management experience, with a strong emphasis on data products, advertising intelligence, and revenue operations. 
• Deep knowledge of programmatic advertising, ad serving, and revenue attribution. 
• Expertise in data automation, governance, and analytics, particularly within the advertising a