Senior Marketing Data Analyst

It's fun to work in a company where people truly believe in what they are doing!

Come Be Part Of A Mission that Matters and a brand that is Made to Do More! From inside the farm gate to our dinner plates, Neogen protects the world’s food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there — and you can be too.

Neogen Corporation is hiring for a Senior Marketing Analyst to join our Global Integrated Marketing team. The ideal candidate should have a passion for working with data and excel in problem-solving. They must be adept at connecting and interpreting data from various sources to provide valuable insights that inform our internal teams on campaign performance. The candidate should be comfortable presenting to groups virtually and have a talent for communicating effectively with audiences of varying levels of marketing expertise. They should also be skilled at crafting compelling narratives around data and demonstrating problem-solving abilities to all levels within the organization (including C-suite). This individual will collaborate with our IT, finance, regional marketing, sales, portfolio, R&D and account management teams to understand KPIs, overall strategy, and tactical performance. This is a permanent, full-time remote position anywhere in the United States, reporting to the Global Brand & Integrated Marketing Communications Sr. Manager and a dotted line to the Global Digital Marketing Senior Manager.

Job Description Essential Duties and Responsibilities:

Data Analysis and Interpretation:

· Analyze marketing data from various sources to identify trends, patterns, and insights.

· Develop and maintain dashboards and reports to track key performance indicators (KPIs) and campaign effectiveness.

· Conduct deep dives into data to uncover actionable insights and provide recommendations for marketing strategies and context for marketing decisions.

Data Integration and Management:

· Integrate and consolidate data from multiple platforms (e.g., CRM, social media, Google Analytics) to create comprehensive datasets.

· Ensure data quality, accuracy, and consistency across all reporting and analysis.

Campaign Performance Evaluation:

· Evaluate and measure the performance of marketing campaigns and initiatives.

· Provide detailed analyses of marketing program ROI, campaign ROI, customer acquisition, life cycle analysis, lead generation trends, and conversion rates.

Strategic Insights and Reporting:

· Generate insights and strategic recommendations based on data analysis to inform marketing strategies and business decisions.

· Prepare and present detailed reports and presentations to internal stakeholders.

Collaboration and Communication:

· Work closely with marketing team departments to understand campaign goals and objectives.

· Collaborate with cross-functional teams to align data analysis with business objectives and marketing strategies.

Advanced Analytics and Modeling:

· Utilize advanced statistical techniques and predictive modeling to forecast marketing outcomes and optimize strategies.

· Develop and apply algorithms for customer segmentation, propensity modeling, and lifetime value prediction.

Tool and Technology Management:

· Stay current with emerging tools and technologies in data analytics and marketing.

· Evaluate and recommend new data analytics tools and technologies, in partnership with the Commercial Excellence team, to enhance reporting capabilities.

Problem-Solving and Troubleshooting:

· Identify and resolve data-related issues and anomalies.

· Identify, problem-solve, and recommend countermeasures depending on marketing KPI performance.

· Troubleshoot analytical challenges and provide solutions to improve data processes.

Training and Mentorship:

· Provide guidance and data thought leadership for global and regional marketing teams.

· Share best practices and knowledge to enhance the overall data analysis capabilities of the team.

Market Research and Competitive Analysis:

· Conduct market research to understand industry trends and marketing competitive landscape.

· Analyze competitor performance and strategies to provide context for marketing decisions.

Senior Leadership and Stakeholder Engagement:

· Engage with cross-functional and cross-divisional teams to understand their data needs and provide insights that support their business goals and drive business outcomes.

· Present findings and recommendations in a clear and compelling manner to senior leadership.

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