Senior Marketing Manager-Lincoln

Summary

JOB DESCRIPTION

BUSINESS TITLE: Sr. Marketing Manager

SALARY GRADE: Leading Others

DEPARTMENT: Marketing

REPORTS TO: VP of Marketing

SUPERVISORY RESPONSIBILITY: Yes

LEADING TIER: Leading Others

 

SUMMARY DESCRIPTION:

Purpose and function of job.

The Sr. Marketing Manager is responsible for the development and implementation of the overall Marketing Strategy.

 

ESSENTIAL JOB FUNCTIONS/DUTIES:

List duties in order of time spent or importance. Essential duties and tasks that must be performed with or without reasonable accommodation.

Practices, supports, and maintains the Mission, Vision and Values of WarHorse Gaming, LLC.

Leads successful implementation of promotions (immediate, short and long range) to ensure profit growth so that the property retains existing customers and acquires new customers, in accordance with the property marketing plan.

Develops canned instantaneous promotions with collateral support via all media/communication options that can be implemented.

Communicates and works with other departments to determine criteria / standard procedures for promotion and event planning.

Ensures that promotions are creative, bring energy to the property, and adhere to all regulations.

Oversees reporting and measurement of promotions to ensure they meet or exceed expectations for play, driving covers, or hotel occupancy (where applicable).

Writes the rules, processes & policies for promotions and events under the guidance of the Marketing VP and in accordance with the Company’s guidelines, rules and regulations.

Oversee and lead the promotional team who executes events inside the Company

Partners with Database Administrator to prepare financial pro forma projections of expected profitability for proposed promotions and reviews the results of past promotions and events. Makes recommendations for the feasibility of repeating or modifying those promotions.

Partners with the Player Development and Advertising teams to develop theme, format and budget specifications for specific promotions.

Coordinates and acts as master of ceremonies for promotions and special events related to the casino.

Ensures collateral, signage, decorations, and other materials for promotions and events are displayed prior to and recovered at the end of each project, promotion or event.

Determines staffing needs and ensures proper work schedules necessary to implement promotions.

Facilitates and ensures that performance reviews of all team members within department are complete on a yearly basis.

Completes required paperwork and reporting for contest winners including winners’ releases and IRS 1099 forms.

Handles special assignments from VP of Marketing.

Distributes promotional materials throughout casino and local area.

Ensures all functions and promotions are compliant with the state regulatory statutes, licensing bodies and other key regulators.

Designs large scale events, manage multiple budgets and be well versed with the department’s P & L.

Maintains and balances annual budget.

Performs other tasks as assigned.

 

JOB SPECIFICATIONS:

Education, experience, skills required, equipment used.

 

Bachelor’s Degree in marketing, hospitality management, business administration or related major; or equivalent experience preferred.

Five (5) years’ marketing experience in a major casino or resort environment with a proven track record of increase revenues, with three (3) years in a supervisory capacity preferred.

Excellent organizational skills and attention to detail.

Strong analytical and problem-solving skills.

Strong supervisory and leadership skills.

Proficient with Microsoft Office Suite or related software.

Prior casino gaming experience preferred.

Prior experience in cash handling, marketing and sales preferred.

 

CORE COMPETENCIES:

Forecasting and Cost Analysis

Building and Developing Successful Teams

Strategy and Problem Solving

Consultive Communication

Emotional Intelligence

Relationship Building

Goal Achievement

 

TRAVEL REQUIREMENTS:

 

Travel is not required for this position

 

WORK HOURS:

 

Due to the unpredictable nature of the hospitality/entertainment industry, Team members must be able to work varying-schedules to reflect the business needs of the property.

 

 

CERTIFICATION REQUIREMENTS:

 

Is this position responsible for selling, serving or distributing alcoholic beverages or do they have comp authority? Yes

 

Gaming License Required? Ability to secure and maintain NE Gaming License.

 

Other Certificati