Sr. Content Marketing Specialist - Japanese Market

About Weee!

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.

Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.

About The Role

We're seeking a talented and passionate Sr. Content Marketing Specialist for Weee!'s
Japanese Marketing Team to create and deliver effective marketing campaigns that focus on
the Japanese Community. This role will collaborate with Merchandising, Performance
Marketing, Product teams to produce best-in-class marketing content targeting the Japanese
Community to drive user revenue while closely working with the Marketing Manager on
strategies to deliver effective ad content for digital and print. This is a great opportunity to
work with entrepreneurial professionals in a dynamic environment.

Responsibilities

● Produce effective content for storefront to promote weekly deals, seasonal
promotions, evergreen collections from start to finish. Content includes designing
in-app and website landing pages, email campaigns, daily and seasonal app
push campaigns.
● Manage and optimize storefront content strategy per Japanese storefront
marketing calendar to drive Japanese user engagement.
● Manage and execute lifecycle campaigns end-to-end from defining target
audience, design ad content, reporting, and optimization, while working with
internal stakeholders to ensure revenue objectives are met.
● Actively support merchandising and marketing team to curate customer-
oriented content and SKUs for Japanese users to align content strategies with
overall marketing goals.

● Support the Japanese Marketing Team in moderating and engaging online
communities to boost Weee!'s Japanese user engagement, build trust and brand
loyalty, encourage word-of-mouth marketing, and drive sales.
● Create, curate, and manage engaging content across various social media
platforms (Instagram, TikTok, Pinterest etc.).
● Write compelling copy and create visual content (graphics, videos, etc.) that
resonates with our target audience.
● Engage with our online community by responding to comments, messages, and
reviews in a timely and professional manner.
● Work closely with the marketing team to ensure cohesive branding and
messaging across all social media channels.
● Support the development and implementation of influencer marketing strategies
aligned with the overall marketing goals and brand vision.
● Research, identify, and engage with relevant influencers across various social
media platforms.
● Conduct market research, A/B testing to identify content gaps and opportunities;
track and analyze key metrics to measure the success of content marketing
initiatives.
● Analyze storefront performance and draft performance updates on a weekly
basis (campaign performance, KPIs, growth metrics) to the team members and
senior executives.

Skills And Qualifications

● 3+ years of landing page design, email and push marketing experience
● 3+ years of Graphics design, video content creation experience, with a focus on
digital media
● A Bachelors’ Degree or relevant experience applicable to digital media
marketing, advertising, and communications industry
● Strong understanding of social media platforms and best practices
● Proficiency with standard digital design tools like Figma, Canva, Adobe and
Excel or Google Sheets
● Str