AVP, Analytics - Digital Measurement Analytics

Job Description:

Role Summary/Purpose:

This AVP, Digital Measurement Analytics role will be responsible for designing and developing measurement strategies, collecting, and translating data to deliver on actionable insights for Synchrony’s digital products and features. The ideal candidate will be hands-on, partnering with agile, technology, and marketing groups to implement digital measurement, and leverage online/offline data, content management tools and 3rd party service providers for deep dive analysis.  This role partners cross functionally as well as with analytics leadership, to solve complex problems to enable better strategic decisions, drive customer engagement and deliver digital growth. The selected candidate will act as the POC for the agile train and will deliver by partnering with both onshore and offshore resources.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Agile Analytics individual contributor building measurement strategies to the digital feature/functions

  • Support about 3-4 agile teams working on digital platforms and data ingestion

  • Collaborate with Technology and UX teams to understand feature/platform

  • Design and develop measurement solutions, leveraging Adobe, GA360 and Analytical logs technologies

  • Create Analytical requirements or stories, convert business requirements to stories

  • Partner with agile and DAIT teams to implement analytics data solution

  • Perform quality checks and provide required sign off

• Provide actionable insights to Business and Product team

  • Partner with Digital analytics product owner, business and platform teams to identify Critical, Primary and Secondary KPI’s to measure developing feature

  • Create 30-, 60- and 90-days actionable insights into the features/functions developed by agile teams

  • Showcase performance of the developed feature/function, backing the analytics data

  • Provide recommendations to improve conversation, identifying and reducing frictions in customer paths

• Gatekeeper of all digital KPI’s related to functions developed and released by supported agile teams

• Provide cross functional training around developed KPI and guide PnL teams with digital analysis/analytics

• Responsible for data accuracy and integrity, for developed functions

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's degree, OR in lieu of degree, high school diploma/GED and 7+ years analytics experience in digital, marketing, portfolio management and product development in credit card/consumer businesses

• Minimum of 3+ years of work experience to include:

  • 2+ years of experience working with digital analytics platforms such Adobe Analytics or GA4

  • 1+ year of experience with SQL and with SAS, Python or R, as well as working knowledge of Data warehouse concepts

  • 1+ year of experience using Tableau

Desired Characteristics:

• Eager to learn, ideate and collaborate to bring out best solutions to analytics problems

• Hands on, self-motivated professional who can effectively prioritizes multiple analytics projects

• Ability to solve business questions through quantitative approaches and translate to business insights

• Experience with Big Data environment, Hive tables, Hive SQL

• Knowledge around across channel or device attribution, customer experience measurement for POS     

• Demonstrate ability to manage complexity and multiple assignments with less supervis