Partner Marketing Manager - MSP

At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We’re proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN’s Products of the Year award in the inaugural Security Operations Platform category. Join a company that’s not only leading, but also shaping, the future of security operations. 

Our mission is simple: End Cyber Risk. We’re looking for a Partner Marketing Manager to be a part of making this happen.

Location

Strong preference to be based near HQ (Eden Prairie, MN)

About the Role

The MSP Partner Marketing Manager is a self-sufficient marketer who partners closely with MSP partners, sales, and marketing to drive the strategy and execution plan for programs, initiatives, and messaging that gain partner mindshare, generate partner demand, recruit new partners, enhance the partner experience, and build pipeline and sales opportunities.  

The focus of this role shifts from support to full program ownership and reporting, developing relationships with internal leaders, supporting program success, owning the business outcome, and soliciting input and feedback for program success. 

Responsibilities

• Collaborate with product marketing and sales enablement to shape, develop and package partner GTM, product, and program launch messaging, communications, and to- and thru-partner tools based on requirements by partner type and persona. 

• Work closely with MSP channel and acquisition leaders, business development, channel enablement and MSP directors to develop a quarterly strategic marketing plan including communications, partner-facing industry events, engagement, and enablement plan that aligns with sales plan to boost indirect pipeline, recruit partners, and drive partner rep adoption. 

• Create and execute an MSP partner communications strategy and enablement plan, including coordination of channel and alliances communications calendar, updates to the Partner Portal, execution of quarterly partner webinar, newsletters, and other partner-focused communications and points of engagement. 

• Package and promote integrated campaigns, events, and content to partner community; create and maintain scalable means to empower partners to drive demand. Understand needs of top tier partners and varied partner types and tailor content and delivery accordingly.  

• Analyze program and platform performance data to identify trends, make recommendations and build quarterly plans that reflect findings to maximize ROI. 

• Partner with Partner Marketing and Channel Ops to lead continued development of partner tech stack for MSPs; research and propose enhancements and new tools to maintain a best-in-class tech stack to de