Senior Partner Marketing Manager
CoStar GroupAbout the role
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Job Description
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OVERVIEW
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our Clients. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our Clients, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our Clients, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
CoStar Real Estate Manager
CoStar Real Estate Manager is the leading platform for lease accounting, lease administration and the management of portfolios, transactions, projects and construction. Clients use CoStar Real Estate Manager to make smarter decisions and to enable their team to work together more effectively. Learn more about CoStar Real Estate Manager.
Visual Lease
As the centralized system of record for all lease-related financial, operational, and legal data, Visual Lease, a CoStar Group company, is purpose-built to support every team involved in managing a company’s leased and owned assets. Informed by nearly three decades of experience, our platform integrates lease management, lease accounting, and sustainability reporting, enabling organizations to save time, mitigate risks, reduce costs, and support sustainability initiatives. Our award-winning software is used by 1,500+ organizations to manage more than 1 million real estate, equipment, and other leased asset records globally.
Job Description
Are you a skilled marketing manager known for your strong communication skills and ability to blend creativity with a well-structured approach?
We're currently on the lookout for a Senior Partner Marketing Manager to join our team. In this role, you'll take the lead in co-creating and executing collaborative marketing strategies to amplify the visibility of Visual Lease and CoStar Real Estate Manager in our Partner network. You'll also play a pivotal role in crafting marketing strategy, collateral and driving demand generation for both brands and our partners. This could be your ideal job if you're a motivated self-starter celebrated for your exceptional communication, presentation, and planning skills.
Responsibilities:
- Build and execute joint marketing programs and campaigns in collaboration with technology, services, and reseller partners
- Own the launch process for strategic technology partners – including driving the cross-function project plan and GTM activities.
- Take ownership of the strategy, creation, and execution of a Market Development Funds program, including all associated processes aimed at enhancing the program's effectiveness.
- Collaborate with internal stakeholders to determine the most effective use of collateral for conveying our message to partner audiences.
- Oversee the execution of partner-focused campaigns, with the dual objective of delivering value to our most productive partners and creating new business opportunities for the Visual Lease and CoStar Real Estate Manager sales team.
- Develop a portfolio of campaigns that can be rolled out across the partner network.
- Consult and collaborate with Alliance Executives to ensure that supporting campaigns align with industry topics.
- Track KPIs for partner campaigns, including lead generation, conversion rates, pipeline velocity, and revenue attribution.
- Identify underperforming campaigns and collaborate with partners to optimize strategies for improved ROI.
- Develop and deliver targeted training sessions, webinars, and workshops to educate partners on product updates, competitive positioning, and best practices for driving adoption.
- Partner with customer success teams to create joint onboarding programs and educational content for new customers acquired through partners.
- Assume additional responsibilities as assigned.
Basic Qualifications
- Bachelor’s degree required from an accredit
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