Sponsored Display Ads Product Lead

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.

As the Sponsored Display Ads Product Lead, you will own and drive the development, execution, and continuous optimization of our sponsored display advertising products. This role is essential to expanding CMX’s advertising offerings, enhancing user engagement, and driving revenue growth. You will work closely with cross-functional teams—including engineering, design, sales, and data science—to bring new products to market and ensure our display ads perform to the highest standards in relevance, effectiveness, and scalability.
 
Responsibilities:

• Product Strategy & Vision: Define, communicate, and execute a strategic roadmap for sponsored display ads that aligns with CMX's goals for user experience, revenue growth, and operational efficiency.
• Product Development: Lead the full product lifecycle for sponsored display ads, from ideation to launch and ongoing iteration. Collaborate with engineering and design to ensure timely delivery of new features and enhancements.
• Executive Buy-In: Present strategies, roadmaps, and product outcomes to executive leadership, gaining support for strategic initiatives, and ensuring alignment with organizational goals.
• Conflict Resolution: Address and resolve large-scale conflicts that may arise across functions, advocating for product vision and business objectives while balancing team and stakeholder needs.
• Market Analysis: Conduct market research and competitive analysis to understand industry trends, customer needs, and advertiser requirements, translating insights into actionable product features and strategies.
• Stakeholder Collaboration: Partner with sales, marketing, and account management to ensure alignment on objectives, gather customer feedback, and develop resources that effectively position and communicate product benefits to advertisers.
• Optimization & Performance: Monitor and analyze product performance metrics, using data to make informed decisions on feature enhancements, targeting, and delivery optimizations to drive engagement and conversion.
• Revenue Growth: Develop monetization strategies, including audience targeting, pricing models, and ad placement optimizations to maximize revenue while preserving a positive user experience.
• Compliance & Privacy: Ensure product compliance with data privacy laws, industry standards, and CMX’s policies, fostering trust with users and clients.
• Establishing Best Practices: Drive product management best practices within the team, fostering a culture of continuous improvement, accountability, and cross-functional collaboration.

Required Qualifications:

• 5+ years in product management, with a focus on digital advertising, display ads, or ad tech.
• 5 + years of technical proficiency: Familiarity with ad tech stack components, DSPs, SSPs, programmatic buying, and media measurement. Experience with analytics tools and A/B testing methodologies is highly desirable.
• 5+ years of Analytical Skills: Strong analytical and problem-solving skills with a data-driven approach to decision-making. Experience in handling large data sets to drive product insights and improvements.

Preferred Qualifications:

• Agility & Self-Starter: Demonstrated ability to adapt swiftly to evolving priorities and challenges. Proactive in identifying and driving projects forward independently within a fast-paced environment.
• Cross-Functional Leadership: Demonstrated ability to work collaboratively across departments, resolve complex conflicts, and lea