Jobs and Careers

Content Lead (Editor-in-Chief & Strategy) | 100% Remote

Fully RemoteRemotefull_timeVerifiedPosted 23 Feb 2026

About the role

Build the content engine that scales Koinly’s global voice

At Koinly, we’re looking for a Content Lead to act as editor-in-chief and shape how we educate and engage our users. You won't just be managing a blog; you'll be shaping how the world understands crypto taxes. You’ll define the content strategy, set editorial standards, oversee all output, and ensure every piece drives clarity, trust, and measurable impact.

You’ll lead and grow our content team, execute SEO and product-led initiatives, track performance, and iterate to maximize visibility, conversions, and adoption. Working with Product Marketing, Partnerships, and Customer Support, you’ll keep messaging consistent, explore new formats and channels, and build deep expertise in crypto tax content to maintain authority and accuracy.

We’re a remote-first, async-first startup with deep product-market fit in the booming crypto-fintech space. If you value autonomy, technical excellence, and high-impact strategy over "process for process’ sake," Koinly is where you belong.

Role at a glance

The mission: Own Koinly’s content strategy end-to-end, set editorial standards, lead the content team, and ensure every piece drives clarity, trust, and measurable growth across all channels.
Team: Marketing
Report to: Head of Marketing
Location: Remote - Europe
Employment type: Full-time (contractor - B2B)
Experience level: ≥ 8 years
Perks: 32 days PTO, 100% Async culture, flexible schedule, and true autonomy.

🚀 Work within one of the most rapidly growing industries in the world.

What you'll own

As the Content Lead, you will transform Koinly’s content into a scalable growth and trust engine, acting as both a visionary strategist and a rigorous editor-in-chief.

Editorial strategy & roadmap

Define and execute Koinly’s editorial agenda: Translate business goals into a high-impact roadmap covering SEO, product-led content, and thought leadership.
Establish content pillars: Prioritize initiatives across the blog, website, YouTube, and social channels to ensure a balance of evergreen educational guides and high-conversion assets.
Lead integrated storytelling: Collaborate cross-functionally with Product Marketing, Partnerships, and Customer Support to ensure a unified narrative across the entire user journey.

Editorial excellence & production

Act as Editor-in-Chief: Enforce a high bar for quality, setting the "Gold Standard" for crypto-tax content through rigorous editing and brand-voice alignment.
Develop domain authority: Partner with tax experts and accountants to ensure every piece of content is technically accurate, authoritative, and simplifies complex regulations.
Manage end-to-end production: Oversee the lifecycle of content from brief to publication, including the creation of industry reports, comparison pages, and data-backed case studies.
Maintain the Content Playbook: Own and iterate on style guides, tone-of-voice documentation, and editorial standards to ensure consistency across all contributors.

Growth, ops & leadership

Manage and scale the content engine: Lead the content team and a network of freelancers/agencies; define roles, manage SLAs, and mentor team members.
Drive measurable performance: Own organic visibility, SEO rankings, and assisted conversion metrics. Track and analyze performance to iterate on what drives the most business impact.
Optimize distribution and repurposing: Develop systematic plans to syndicate and repurpose major assets across social, email, and PR channels.
Refine content operations: Build and manage efficient workflows, editorial calendars, and publishing pipelines to ensure a consistent and predictable output.
Expand channel footprint: Identify and launch new formats (e.g., podcasts, Reddit community content, or guest contributions) to increase brand reach within the crypto ecosystem.