Sr. Global Integrated Campaigns Manager - Product Launches

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Challenge 

As a Senior Global Integrated Campaigns Manager, you will play a key role in designing, executing, and optimizing global launches for Adobe’s Enterprise products and platforms. You will collaborate across teams to drive market awareness, demand generation, and pipeline growth for new launches.  

The ideal candidate is collaborative, analytical, a strategic thinker, go-getter and self-motivated.  They have exceptional verbal and written communications, can drive strategy from data, lead through influence, and are strong project managers. 

Key Responsibilities 

• Define campaign launch objectives, desired outcomes, and success metrics for each product launch.  

• Assess the scope and requirements of each launch, recommending appropriate tactics and bill of materials to achieve impact. 

• Develop campaign launch plans and tactics in partnership with the channel teams, ensuring alignment with strategic objectives and desired outcomes. 

• Develop marketing plans for launches, incorporating region-specific considerations across Americas, EMEA, and JAPAC. 

• Identify and define target audiences, messaging, and themes to achieve maximum campaign efficiency. 

• Coordinate with program management, messaging, content teams, and agencies to deliver content and creative assets on schedule. 

• Prepare briefs and requirements for channel teams to support digital and event activation plans. 

• Build and maintain timelines for campaign activation, tracking key dates and deliverables. 

• Collaborate with cross-functional teams (Web, Digital, Events, Sales, BDR, and Global Campaigns) to support cross-channel execution. 

• Support localization strategies for international audiences. 

• Track and report on campaign performance, analyzing results against key performance metrics and identifying optimization opportunities. 

• Assist in transitioning launch tactics to evergreen campaigns. 

Deliverables 

• Prepare marketing launch plans, including launch overview, objectives, outcomes, key drivers, messaging, content plans, regional considerations, channel activation, timelines, and measurement plans. 

• Maintain launch calendar and timelines, including target audience, key moments, and regional activation plans. 

• Develop channel strategy documentation with input from channel owners, detailing activation tactics, timelines, and anticipated impact. 

• Build messaging and content strategy overviews for each launch, collaborating with messaging, product, and content teams. 

• Establish regular performance reporting cadence, analyzing and summarizing campaign results.