Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, EmergenC, Advil, Voltaren, Theraflu, Tums, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

As the US Connected Social / Commerce Director, you will lead the social ecosystem Center of Excellence at Haleon responsible for developing the holistic strategy across earned, owned, paid, commerce and consumer relations to drive HH Penetration and maximize sales. This role will blend expertise in social media, influencer and commerce to create seamless experiences for consumers across social platforms working in partnership with cross-functional leads & brand teams.

This role will provide YOU the opportunity to lead key activities to progress YOUR career.  These responsibilities include some of the following:

• Strategic Planning: Develop and lead Connected Social / Commerce strategy across earned, owned, paid, commerce and consumer relations to drive HH Pen and maximize sales

• Social Commerce: Drive connected commerce capability & initiatives across paid, owned channels for US BU enterprise portfolio with focused efforts in social

• Social Reviews: Drive review economy and word of mouth through both consumer & influencer reviews to scale to our retailer & owned channels 

• Cross Functional Collaboration: Ability to lead cross functionally across earned, media, shopper, digital commerce, insights, consumer relations and tech. Align social/connected commerce strategies with broader company goals. Requires engagement with internal senior levels and agency partners

• Emerging Trends: Stay ahead of the latest trends, legislation, and technologies in social ecosystem. Understand what is happening externally to inform both current and future strategic choices (3-5 years) in highly volatile environment

• Data & Analytics: Track and analyze KPIs to measure the effectiveness of social initiatives, such as conversion rates, engagement rates and ROI

• Build Capability: Drive transformation and upskilling agenda for marketing organization. Embedding marketing technology solutions to unlock value at pace 

This position is based in Warren, NJ and follows hybrid model requiring 2-3 day per week in office presence.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree in Marketing, Business or a related field 

• 12+ years of experience in digital marketing, digital commerce or social media management, preferably within CPG industry

• Demonstrated experience and proven performance managing holistic social initiatives cross functionally

• Excellent leadership, communication and collaboration skills

• Ability to manage and interpret complex data to make informed decisions

• Ability to work in a fast-pace environment, balancing strategic vision with execution

• Strong knowledge of social media platforms, including their commerce tools 

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Demonstrated success managing and developing people with focus on young talent

• Experience working with influencer marketing platforms, analytics tools and agencies

• Understanding of omnichannel retail and how to integrate social commerce with other sales channels including affiliate marketing programs

• Experience with marketing technology solutions and processes to accelerate agility and measurement (AI/Gen AI, DAM Integration) 

• Influencer CRM programming and/or direct ambassador programs 

• Previous Community Management experience

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.  This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.  On day one, you are eligible for benefits, including our healthcare programs where the company pa