Senior Product Marketing Manager - Consumer Analytics and Insights

In Consumer Sales Organization (CSO) our purpose is to earn fans and drive growth by building emotional connections to delight and empower everyone. We engage with consumers globally throughout their shopping journeys, navigating both physical storefronts and digital visits across Direct and Partner Channels in Gaming, Windows, M365 and Surface. Together with our ecosystem partners, we strategize and implement plans for customer engagement and economic growth. 

As a member of our team, you’ll be part of growing a multi-billion-dollar business, charting new areas of innovation and impacting billions of lives around the world. You also will be a part of a culture centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. If that appeals to you, it’s an exciting time to be here in CSO. 

The Analytics and Insights Team empowers CSO Geographies by driving the connection between market opportunity, audience signals, business targets and customer intelligence. The Senior Product Marketing Manager is responsible for delivering insights that are actionable and drive scale and consistency across all markets in which CSO operates. The role includes socializing insights on regional consumer behavior and emerging retail trends, scaling geographic addressable opportunity analysis and framework, scaling performance and insights, and delivering bespoke analysis that drive business planning, investment decisions and strategic bets facilitating sustainable growth across our three CSO Regions of Americas, Europe, Middle East and Africa (EMEA) and Asia. 

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. 

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day. 

Responsibilities

• Analysis of Customer and Market Signals: Leads others to compile and evaluate market intelligence to identify opportunities and define strategies for customer acquisition, adoption, and renewal of a feature, product, and/or solution; Understands competitor strengths, weaknesses, Microsoft’s competitive positioning, and anticipates the business implications and problem solves to reduce risk and ensure that Microsoft is ahead of the market and priority competitors. Provides guidance when developing insights from market or user research, competitive analyses, and market and industry trends to partner in designing Microsoft’s Go-to-Market strategies and creating a differentiated value proposition. Partner with leaders to interpret opportunities and risks. 
• Product Vision and Strategy: Contributes to or influences the long-term vision and strategy for a broad set of products and/or solutions based on a deep understanding of customer needs, market and user research, competitive landscape, and Microsoft’s business goals and strategy. Knows the roadmap's impact and defines the metrics that capture the market and customer engagement opportunity. Determines the long-term market opportunities and breakout geographies. Establishes trusting relationships with stakeholders. 
• Business Issues and Opportunity Framing: Uses thorough understanding of business and marketplace dynamics, and the perspective of business peers, to examine, challenge assumptions, diagnose, and frame a broad range of business issues and opportunities into a conceptual basis for inquiry. Probes points of confusion to identify underlying problems. Works with the business to define its underlying business need, and scope