Director, Social Media Marketing

Description

Sprout Social is looking to hire a bold, visionary Director of Social Media to lead our global social media and influencer marketing strategy across platforms.

Why join Sprout's Marketing team?At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality. We put our customers at the heart of our strategy to drive market leadership, generate demand and increase customer retention, all in close partnership with our Sales and CX teams. We lead with clarity, act with speed and measure success by the business results we create. Here, you’ll have the freedom to test bold ideas, learn fast and shape the future—not only for Sprout, but for the global brands we empower. If you’re ready to set the bar higher, own your impact and accelerate your career, this is where you belong.

What you’ll do

We’re looking for a bold, visionary Director of Social Media to lead our global social media strategy across platforms including LinkedIn, TikTok, Instagram, YouTube, Reddit, and X (formerly Twitter). This role is not just about content—it’s about shaping industry conversations, elevating customer experiences, and setting the gold standard for enterprise social leadership.

In this role, you won’t just run social—you’ll redefine it for the industry. You’ll be part strategist, part creator, part evangelist, and part futurist. You’ll drive conversations that matter around social ROI, AI,  marketing technology, creators, and more. You’ll influence products that shape the industry, and help our customers become heroes inside their own organizations.

What you’ll bring

Social Media Leadership & Strategy

• Lead a global social media function, including channel strategy, planning, content creation, publishing, and performance reporting across LinkedIn, TikTok, Instagram, YouTube, Reddit, and X.
• Set a clear and differentiated social vision aligned with business goals, emerging platform trends, and audience behaviors.
• Craft strategic narratives that break through noise and connect with enterprise audiences at scale.
• Elevate our brand presence with purpose-driven, culturally relevant content that resonates with executives, practitioners, and creators alike.

Thought Leadership & Influence

• Represent the brand as a respected voice in the industry—on stage, online, and in strategic conversations with C-suite customers.
• Publish and amplify POVs that shape the future of social, content, and marketing more broadly.
• Serve as a presence on high-profile client calls, inspiring brands with practical insight and bold ideas.
• Lead with AI: Research, experiment, and implement new technology and approaches from the rapidly evolving AI toolset not only to accelerate the work of the Social Media Marketing team, but to transform the way the team works and what they deliver to the business

Enterprise Expertise & Customer Impact

• Bring firsthand experience managing complex, enterprise-scale social programs—with the ability to translate that into actionable guidance for our customers.
• Guide our customer community with frameworks, storytelling, and examples that elevate their programs and demonstrate social’s impact on business outcomes.
• Partner with Customer Success, Sales, and Marketing to make social a cornerstone of customer engagement.

Strategic Partner to Product

• Work closely with our Product and Innovation teams to translate customer needs and market shifts into product feedback, roadmap input, and new feature ideas.
• Advocate on behalf of customers and creators, ensuring social functionality and workflows meet real-world enterprise challenges.
• Be the voice our product team relies on before they ship—your opinion will carry weight across the roadmap.

The minimum qualifications for this role include:

• 10+ years in social media and/or a combination of social media and brand marketing, with at least 3+ in a leadership role at an enterprise or high-growth brand.
• Fluent in the strengths, quirks, and formats of each social platform, know how to adapt messaging accordingly, and are deeply familiar with Sprout and/or other social media management platforms and marketing attribution/measurement tools like Salesforce, HubSpot, and Marketo Measure.
• Expert understanding of content creation tools (eg. CapCut, Final Cut Pro, Canva, DaVinci Resolve Studio) and know what good organic social content looks like and how to create it. You also have a strong command of paid promotion and