Vans: Director, Retail Marketing, Global Brand

Now that you’ve found the job description, what’s next?

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.  

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.

To learn more about our values and our culture, visit Vans Careers or www.vans.com.

What will you do?

A day in the life of a Director, Retail Marketing at Vans looks a little like this.

The Global Brand Retail Marketing Director is accountable for driving a cohesive brand expression and consumer journey across all VANS brick & mortar retail doors, including all retail experiences and wholesale partner co-branded retail activations. This leader must creatively bring the brand to life in all physical environments, ensuring a consistent, compelling, and commercially effective consumer experience across all VANS retail doors. This role owns the global retail marketing and visual merchandising strategy, translating brand narratives and seasonal priorities into impactful in‑store storytelling, standards, and execution frameworks.

While global in scope, this role will be primarily focused on leading AMER regional retail marketing & execution, which is the largest and most important retail channel globally.

Reporting to the Chief Marketing Officer, you will lead the global retail strategy and execution of all retail marketing initiatives for VANS brick & mortar and wholesale channels – setting strategy, design standards, visual merchandising principles, and toolkits centrally. This role must enable fast, high‑quality in‑market execution that drives traffic, conversion, and deepens consumer connections with the brand.

Let’s break down that day-in-the-life a bit more.

Global Retail Marketing & Visual Merchandising Strategy

• Define the role of retail within the broader brand and integrated marketing ecosystem, ensuring alignment to global brand strategy and seasonal priorities by setting the global retail marketing and visual merchandising strategy across VANS retail and wholesale environments.

• Develop, execute and ensure the implementation of evergreen and seasonal go to market processes for retail, providing clear direction to cross functional partners on in store priorities, storytelling, and design needs to ensure aligned execution.

Seasonal In‑Store Storytelling

• Lead the development and execution of seasonal retail marketing strategies & priorities that elevate the in-store experience across full-price, outlet, and wholesale partner environments.

• Translating global brand narratives and campaign priorities into compelling in‑store storytelling—across floor sets, windows, and experiential moments—that supports key product moments, franchise focus, and commercial objectives.

Visual Merchandising Standards & Systems

• Establish global VM standards, principles, and guidelines while developing scalable, modular toolkits that ensure brand consistency across store formats and regions, reduce duplication, and enable rapid regional execution.

• Work closely with the field visual merchandising team who reports into the Retail organization

VANS Retail & Wholesale Retail Integration

• Partner closely with VANS Retail, Wholesale, and Marketplace teams to ensure retail marketing and VM support channel‑specific needs while maintaining a cohesive brand experience.

• Support wholesale partners with c