Director, Social and Digital Strategy

Director, Social and Digital Strategy

This role is to be based near our office in Philadelphia.

About us: 

We turn customer challenges into growth opportunities.   

Material is a global strategy partner to the world’s most recognizable brands and innovative companies. Our people around the globe thrive by helping organizations design and deliver rewarding customer experiences.  

We use deep human insights, design innovation and data to create experiences powered by modern technology. Our approaches speed up engagement and growth for the companies we work with and transform relationships between businesses and the people they serve.  

About the Director, Social and Digital Strategy

We are excited to announce an immediate opening for a Director, Social and Digital Strategy. This pivotal role will lead and grow our social and digital teams at Material, where we develop and connect audience insights to enable brands to authentically engage with consumers through paid, owned, and earned channels. We are seeking a dynamic, T-shaped social and paid media strategist to design and lead cross-channel marketing programs, uniting our social media and paid media departments.

Core Responsibilities:

The ideal candidate is a seasoned strategist, storyteller, campaign planner, and social media enthusiast who thrives on understanding and connecting brands to their customers through both organic and paid social channels. We need this person to feel particularly confident with organic social strategy, and have experience in paid social, team leadership, and client pitches.

This is a hands-on role, deeply involved in the work of assigned accounts. Key responsibilities include:

• Leadership and Oversight: Design and lead social media and cross-channel projects from concept to completion, ensuring they are on schedule, within budget, and exceed client expectations.

• Client Collaboration: Partner with account leads to work directly with clients and cross-functional subject matter experts, leading strategic planning and developing briefs that drive business-building connection strategies and programs.

• Cross-Channel Strategy: Develop and implement strategies that integrate social media and paid media efforts, ensuring cohesive and effective cross-channel marketing programs.

• Paid Social Media Expertise: Leverage extensive knowledge of paid social media trends and technologies to develop best practices – advising creative development, optimizing campaign performance and achieving client objectives.

• Capability Development: Enhance agency social media and community engagement capabilities, integrating them with paid media to advance our social and digital practice.

• Platform Optimization: Identify optimal platforms for campaign execution, ensuring all content is relevant to the target audience and meets client objectives.

• Analytics-Driven Strategy: Utilize a deep understanding of measurement strategy and connected, cross-channel initiatives to inform strategic decisions.

• Presentation Skills: Be a confident presenter who can energize client teams and own the room.

• Team Management: Lead a team of social and media strategists and campaign creators, ensuring consistency and connectivity across accounts.

• Business Development: Support business development efforts, including organic growth and new pitches, in coordination with our growth team.

• Channel Strategy: Lead channel pitch strategy and social media opportunities in partnership with a cross-functional team of subject matter experts.

• Industry Pulse: Passionate about social media; consistently tracking platform updates to develop and share insightful client perspectives as needed

About You:

• Experience: 10+ years in social strategy roles, with extensive experience in developing and executing multi-platform paid, owned, and shared social media programs. Organic social strategy required.

• Strategic Leadership: Ability to leverage consumer insights, platform performance, and social media trends to develop effective strategies and plans.

• Cross-Channel Expertise: Proven experience in integrating social media and paid media strategies to create cohesive marketing programs.

• Paid Social Media Proficiency: Demonstrated expertise in managing and optimizing paid social media campaigns to achieve client goals.

• Hands-On Approach: Willingness to be deeply involved in the work of assigned accounts, ensur