Senior Director, Marketing Media

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. 

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

GEICO is seeking an innovative Sr. Director, Media to lead the modernization of our media practice. This individual will oversee GEICO’s omnichannel media strategy, lead end-to-end planning and drive executional excellence across all lines of business. The ideal candidate will have a strong track record in leading high performing teams in a matrixed environment operating at a rapid pace. Previous oversight of significant media budgets and experience stewarding large agency teams are required for this role. A successful candidate will demonstrate mastery of the art and science of Media.

GEICO is one of the largest advertisers and recognized brands in the country. As such - this is a uniquely significant role that influences advertising and culture, while overseeing one of Company’s most critical investments.

Our department’s hybrid model is 3 days per week in office, with flexibility. Marketing offices are in Chevy Chase, MD and Manhattan, NY.

KEY RELATIONSHIPS:

Reports to: VP, Head of Integrated Marketing & Media

Direct Reports: min of 5 FTEs and ~200 agency partners from Omnicom

Critical Cross-Functional Partners: Product Marketing, Marketing Analytics, Marketing Operations, Creative, Performance Marketing and Sports Marketing

KEY RESPONSIBILITIES:

Media Leadership

• Engage with GEICO officers and senior leadership across the enterprise, along with external agency and sales executives

• Represent the company’s interests in key media engagements to ensure program efficacy across all areas of investment

• Build and foster strong partnerships with GEICO agencies and marketplace partners to achieve best-in-class programs, processes and governance

Media Strategy Ownership

• Responsible for intaking business goals and strategies, and translating them into actionable media strategies, including emerging media assessment, creative media solutions and KPI frameworks

• Design annual and half-year media strategies across GEICO’s end-to-end marketing funnel for seven individual product lines, while managing to overall brand initiatives

• Develop comprehensive audience strategies and optimal targeting approaches to engage priority growth audiences, then brief performance marketing team for appropriate addressable builds utilizing a range of 1PD and syndicated data sources

• Deliver hands-on negotiation leadership on high profile investment agreements

Budget Stewardship

• Oversee quarterly delegation of a $1B+ Media budget across offline and digital media partners, across dynamic national and local business priorities

• Lead marketplace engagements and negotiations, including but not limited to video upfronts and platform JBPs

• Develop and implement detailed research and analytics solutions that provide modeling inputs for ROI projections and measurement, inclusive of MMM and other business impact modeling

• Champion marketing governance and steward brand safety in all elements of the media ecosystem

Investment Efficacy & Optimization

• Design modern analytical frameworks to allocate and optimize media investments effectively

• Utilize all available resources and pursue new solutions for assessing and optimizing to increase effectiveness and efficiency of our media investments, driving transparency and accountability

• Demonstrate strong analytical skills with an ability to uncover and interpret insights from performance, identifying the “so what” that will drive actionable recommendations for impact

• Partner with Data Sciences to further the scale of re-marketable consumers across the GEICO ecosystem, while also increasing the depth of understanding of our audiences

Drive Innovation

• Identify and pursue white space opportunity and emerging innovations to give GEICO a competitive edge in winning consumer attention and brand favor

• Champion innovation agenda and AI experimentation to grow consumer impact and efficiently scale capabil