Assistant Director, Marketing & Fan Experience, Athletics

Current UC employees must apply internally via SuccessFactors 

 

Next Lives at the University of Cincinnati

Founded in 1819, the University of Cincinnati ranks among the nation’s best urban public research universities. Home to more than 53,600 students, 12,000 faculty and staff, and over 360,000 living alumni, UC, a Carnegie 1 institution, combines research prowess with a physical setting The New York Times has called “the most ambitious campus design program in the country." UC's momentum has never been stronger as the anchor of the Cincinnati Innovation District, the oldest cooperative education (co-op) program in the country with students earning $94 million annually through paid experiences, an academic health system, and as a member of the Big 12 Conference. The university contributes $10.6 billion in economic impact to the city and $22.7 billion to the state of Ohio. At UC, next is all of us. Learn more at uc.edu. 

 

UC is a mission-driven organization where we are committed to student success and positively transforming the community through scholarship and service.  We thrive on innovation, making an impact, and fostering an environment where staff and faculty are key contributors to UC’s success.   

About the Department

The University of Cincinnati Department of Athletics competes at the highest level of intercollegiate athletics with the vision to reach Next Level Success for all 18 varsity teams and more than 450 student-athletes. The Bearcats have a proud athletics history, winning eight national championships and 118 conference titles. The Cincinnati men's basketball team is among the 15 winningest programs all-time, while the football team became the first non-Power Five program to compete in the College Football Playoff in 2021. Olympic gold medalist volleyball player Jordan Thompson, NBA Hall of Famer Oscar Robertson and Major League Baseball legend Sandy Koufax are among the several luminaries who have competed as Bearcats.

 

In 2023, the Bearcats entered a new era as a Power Four School when they officially joined the Big 12 Conference, positioning Cincinnati among the nation's premier athletics programs.

 

Off the field, UC student-athletes continue to find success, as well, collectively posting a school-record 3.52 GPA in the spring of 2025.

 

Under the leadership of Director of Athletics John Cunningham, and supported by more than 150 full-time staff members, UC Athletics' mission is to connect our community, enhance our university and impact the lives of student-athletes as they prepare to change the world on and off the field.

 

For more information visit gobearcats.com. 

Job Overview

The University of Cincinnati (UC), Department of Athletics seeks applications for an Assistant Director of Marketing and Fan Experience (Program Coordinator). This is a full-time position, with a comprehensive benefits package.

 

The successful candidate will be expected to deliver a worldclass experience for our fans and manage a varied range of marketing duties with a focus on generating revenue and increasing attendance at athletic events while following University of Cincinnati and departmental policies, NCAA Division I, and Conference bylaws and regulations. 

 

The position requires some evening and weekend hours.

Essential Functions

• Manage and implement all marketing and promotional plans for assigned sports (with a strong focus on assigned sports of baseball and volleyball). Includes a strong focus on ideation and execution of digital marketing campaigns.
• Support fan experience elements for football, men’s basketball, and other sports as needed, including but not limited to tailgating, open houses, spring games, pep rallies, etc.
• Create strategies, build relationships, and implement fan experiences to positively differentiate live home events from watching on television, in turn enhancing fan engagement and increasing attendance at assigned sports, specifically through student, youth, family and community outreach efforts.
• Develop and implement creative, innovative, and impactful ideas for fueling the intensity of interest in Bearcats athletics.
• Assist in management of the student capstone and internship programs (Bearcats Marketing Association).
• Assist in management of student applications focused on driving student attendance and rewards.
• Participate in reve