Senior Marketing Manager

DESCRIPTION

We are seeking a Senior Marketing Manager with a strong agency mindset. someone who can combine strategic thinking, creativity, and execution to drive high-impact marketing initiatives.

This role is designed for a professional who can own marketing initiatives end-to-end, from concept to execution and performance optimization, while bringing structure, clarity, and direction to a growing marketing function.

The ideal candidate is comfortable navigating ambiguity, managing multiple priorities, and influencing across teams. This is a hands-on, high-impact role with strong visibility and the opportunity to shape how marketing operates and scales within the organization.

Key Responsibilities

Strategic Direction & Marketing Ownership

• Contribute to the definition of marketing priorities aligned with business and revenue goals
• Translate business objectives into clear, actionable marketing strategies and initiatives
• Identify opportunities to expand reach, improve positioning, and drive demand generation
• Bring innovative ideas and campaign concepts that elevate brand presence and engagement

Integrated Campaign Leadership

• Lead the development and execution of high-impact, multi-channel marketing initiatives
• Ensure alignment across messaging, branding, and campaign objectives
• Coordinate complex initiatives involving multiple stakeholders and marketing functions
• Prioritize initiatives based on business impact and resource allocation

Execution & Operational Excellence

• Oversee the execution of integrated marketing efforts, including digital campaigns, content, and brand initiatives
• Ensure high-quality delivery, consistency, and attention to detail across all outputs
• Establish and improve processes, workflows, and operating rhythms within marketing
• Maintain a hands-on approach when needed to drive execution forward

Performance & Growth Focus

• Define and track KPIs aligned with business outcomes (pipeline, engagement, ROI)
• Analyze campaign performance and generate insights to drive continuous improvement
• Optimize initiatives based on data, trends, and business priorities
• Support budget planning and ensure efficient use of marketing resources

Cross-Functional Influence & Team Enablement

• Act as a key point of alignment between marketing, sales, and leadership
• Influence and guide marketing efforts across teams to ensure consistency and impact
• Foster collaboration, accountability, and clarity across marketing initiatives
• Contribute to the evolution and scalability of the marketing function

Qualifications

• 7–10 years of experience in marketing, with a strong preference for agency background or experience managing multiple clients/projects
• Proven ability to own initiatives from concept to execution and performance analysis
• Strong understanding of digital marketing, branding, and integrated campaigns
• Experience working in fast-paced, high-growth environments
• Strong analytical mindset with comfort in performance metrics and reporting
• Excellent project management and organizational skills
• Ability to influence without direct authority and navigate cross-functional teams
• Strong communication and presentation skills
• Bilingual (English/Spanish) is a MUST

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer
• Ability to occasionally stand, walk, and move between work areas
• Must be able to lift and carry items up to 15 pounds occasionally (e.g., marketing materials, event supplies)
• Ability to attend meetings, events, and presentations as needed
  
• Ability to comm