Senior Marketing Specialist - Welding Accessories and Cutting Division

Company Description

Comprised of a market-leading portfolio of best-in-class brands, the businesses of ITW Welding work together to provide premium performance delivered through a breadth of solutions encompassing welding, cutting, consumables, and accessories.  ITW Welding North America represents Miller Electric Welding Equipment, Safety & Accessories, Hobart Filler Metals, and Bernard / Tregaskiss MIG Guns.

Miller Electric Mfg. LLC, is headquartered in Appleton, Wisconsin, and wholly owned by Illinois Tool Works (NYSE: ITW). The company maintains its industry leadership by setting the standard for reliability, quality and responsiveness. Our tagline, “The Power of Blue®,” is inspired by the blue color of Miller equipment.

The company began with an innovation that responded to customer needs, growing from a one-man operation in 1929, to the world’s largest manufacturer of arc welding products. Miller keeps the tradition alive by focusing on its top priority: people.

Miller Electric’s Power Systems Division, a part of ITW, is a leader in mobile power solutions for Work Truck Fleets and Construction Fabrication welding operations worldwide. Based in Appleton, WI, we provide innovative and reliable solutions that maximize customer ROI by meeting critical power needs across various industries.

Job Description

Are you a marketing expert looking for an opportunity to define and lead the evolution of a brand?

As a Senior Marketing Specialist, you will take the lead in developing and executing Annual and Long-Range Plan Marketing Strategies and Initiatives in partnership with the Market/Segment Manager and Product Managers. Your expertise will drive profitable revenue growth as you identify and target key marketing opportunities for our brand and products. In this role, you’ll collaborate closely with product teams to create and implement impactful marketing strategies and tactics that deliver results. This brand has been identified as a key area of growth for the organization. 

How you will Make an Impact:

Collaboration and Coordination

• Highly collaborative role requiring tight cooperation with product segment teams, product design, sales, and other functional team members.
• Engage with internal and external teams to drive consistent, high-quality end user engagement.
• Act as the main contact for outside creative agency; responsible for project planning documents, editing support, and approvals.
• Participate in collaborative go-to-market efforts including trade show planning, social content.
• Assemble training presentations for distribution channels and internal sales team.
• Review & update marketing infrastructure systems including database system, extranet, myWelds, sales teams communication tools, and customer-facing website.

Marketing Strategy and Execution

• Create marketing strategies and tactics in conjunction with Market Segment Manager and Product Managers to influence consumer and business to purchase products or services.
• Develop and support go-to-market & launch planning activities in conjunction with product teams.
• Research and analyze industry trends and data to shape marketing strategies and tactics.
• Analyze and utilize data-driven insights to optimize marketing strategies and tactics.
• Leads day-to-day management and execution of marketing activities including creative briefs, marketing plans, and product marketing activities.
• Manage and balance marketing budgets.

Brand Awareness and Communication

• Build brand and product awareness through various media outlets.
• Effectively communicate marketing initiatives to internal and external audiences.
• Assist Product Managers with competitive analysis, product, market landscapes, marketing strategies and campaigns, and value proposition creation.
• Support Product Managers with surveys and customer interview discussion guides.

What you need to do to be successful:

• Communication & Collaboration: Excellent communication and collaboration skills; comfortable presenting and facilitating before groups.
• Project Management: Ability to organize and manage multiple projects and tasks effectively.
• Teamwork: Proven ability to work well with others and succeed in a matrixed organization.
• Marketing Development: Experience developing marketing campaigns from concept to execution, including positioning framework, audience identification, media strategy, and launch roadmaps.
• Self-Motivation: Self-motivated and driven to achieve results.