Senior Content Marketing Specialist, Firewalls & Security Services

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission: 

Being the cybersecurity partner of choice, protecting our digital way of life. 

We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish – but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are. 

We’re changing the nature of work. Palo Alto Networks is evolving to meet the needs of our employees now and in the future through FLEXWORK, our approach to how we work. From benefits to learning, location to leadership, we’ve rethought and recreated every aspect of the employee experience at Palo Alto Networks.  And because it FLEXes around each individual employee based on their individual choices, employees are empowered to push boundaries and help us all evolve, together. 

Job Description

Your Career

As the Senior Content Marketing Specialist, Firewalls & Security Services at Palo Alto Networks, you will be part of a team responsible for leading the editorial direction, production, execution, and performance measurement of FW & CDSS content globally. You will collaborate closely with our product marketing, demand generation and field marketing teams, translating technical material into compelling stories that are easy for our key audiences to consume. The role will be measured against your content's impact on our pipeline, audience engagement, and share of voice in the marketplace.

Your Impact

• Work collaboratively with campaigns, corporate communications, security research teams, product marketing to develop themes and storylines that resonate with our target audiences
• For those storylines, write, edit, produce, publish, and promote industry-leading content that includes thought leadership, SEO content, blogs, videos, interactives, and collateral
• Establish goals and clearly defined metrics of success to measure the quality of content, audience growth, engagement, and content reach
• Track the performance of and optimize content
• Efficiently work with internal and external agencies, vendors, creative teams, and copywriters to produce content
• Own, maintain, and enforce editorial guidelines
• Understand and grow our earned, paid, shared, and owned security content strategy
• Stay up to date on the security content landscape to make content strategy recommendations

Qualifications

Your Experience

• At least 5 years of proven content marketing experience and results in a technical B2B industry - security or cloud software experience preferred
• Experience in and passion for security and technical content
• Demonstrated experience with creative storytelling, with the flexibility to write both a newsworthy blog post, or copy edit technical content from contributors who do not have marketing background
• Understanding of SEO, the marketing funnel, and the customer journey process that supports demand generation and install base marketing
• Excellent editorial, communications and project management skills, as well as exceptional attention to detail
• Ability to collaborate with stakeholders, while building powerful stories of the highest quality in multiple formats (written, video, blogs)
• Strong written and oral communication skills
• Driven, self-motivated, and always looking for ways to improve on our current marketing efforts
• Able to work in a fast-paced, high-growth environment

Additional Information

The Team  

Being in marketing at Palo Alto Networks means you will be in the midst of the changes impacting our cybersecurity industry, helping our internal teams, customers, and partners address the ever-changing threats we all face daily. Making, doing, building and rebuilding, leading initiatives that have never been done before. We solve real problems with new ideas, striving tirelessly for simplicity.

We are disruptors; we challenge entrenched beliefs and look to the future of what’s possible. We like our work to answer big questions and drive the business ahead. How do we enable more productivity and strengthen our ability to scale? How do we fuel our culture of learning, experimentation, trust, and continuous improvement? And how do we show up and collaborate with one another every day in ways that invite us to do our best work?

Our Commitment 

We’re trailblazers who dream big, take risks and challenge cybersecurity’s status quo. It’s simple: We can’t accomplish our mission without diverse teams innovat