Senior Manager – Digital Products, Apparel

Company Description

ABOUT AVERY DENNISON CORPORATION: 

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides branding and information labeling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions. The company designs and manufactures a wide range of labeling and functional materials that enhance branded packaging, carry or display information that connects the physical and the digital, and improve customers’ product performance. The company serves an array of industries worldwide, including home and personal care, apparel, e-commerce, logistics, food and grocery, pharmaceuticals and automotive. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at www.averydennison.com.

Job Description

The Senior Manager - Digital Products, Apparel role is a strategic role that will be accountable for  developing strategies and innovative digital products that have the potential to transform business models and/or build new revenue streams. In doing so, he/she will work with the commercial, business development, innovation and information technology organizations to identify, develop and commercialize solutions that generate revenue and unlock new value creation opportunities for the apparel business. This leader will also need to  collaborate with an enterprise-wide team of digital product owners, program managers and technical sales representatives to commercialize digital solutions.. Finally, as a leader with vision, the successful person will also identify technology disruptors and challenge product line leaders to assess digital solutions that may obsolete their solution offering.

YOUR RESPONSIBILITIES WILL INCLUDE:  

• Partnering with the Apparel business development and strategic marketing team to identify market drivers and unmet needs for digital products.
• Defining the holistic digital product strategies and priorities for the Apparel division
• Partnering with enterprise-wide digital product owners to define a portfolio of products that unlock new market opportunities around personalization/customization, wearable technology, etc.
• Partnering with our business development and commercial teams, and our pricing organization to develop and deploy new, value-based pricing and business models (e.g. SaaS, subscription services, etc.) for the apparel business. 
• Collaborating with our  customer-facing organizations to build relationships with senior leaders and decision-makers at our customers’ and prospective customers’ organizations.
• Working within our overall digital transformation strategy to develop and implement change management plans that drive the organizational, behavioral and capability improvements needed to deliver our digital solution goals.
•  Developing value propositions and training material for our product portfolio, as well as coordinating product launches with support from Marketing and Communications teams to support go-to-market needs of the commercial organizations.
• Participating in apparel industry organizations and lobbying groups to promote Avery Dennison and our digital products, and serving as Voice of the Customer to internal stakeholders based on industry shifts and market feedback.
• Working with our open innovation and venture teams to identify new technologies and companies with the potential to accelerate our digital product strategy for potential partnership or investment opportunities. 

Demonstrating thought leadership on new technology and innovation, including customer engagement on our leadership position in addressing the issues in the apparel industry through our digital strategy.

THE KEY PERFORMANCE MEASURES FOR THIS ROLE ARE:

●  Achieving product sales growth in line with agreed annual goals

●  Commercializing new digital products at speed

●  Proactively supporting all identified product initiatives

●  Showing initiative in developing new and innovative product

●  Building network of contacts internally and externally to support role
 

Qualifications

WHAT WE WILL BE LOOKING FOR IN YOU:

●  Experience leading a business or product function within a matrix organization with annual turnover >$100 million.

●  Prior digital product ownership experience in a highly customized business, including market understanding, product lifecycle management, product line strategy development and execution, innovation roadmap development.

●  Entrepreneurial mindset with a genuine desire to win as a team.

●  Experience leading agile or hybrid development and commerci