Sr. Marketing Manager, Referral Outreach

Company Description

At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.

As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.

Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.

Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.

Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let's advance the world of minimally invasive care.

Job Description

Primary Function of Position

This position has the opportunity to make a direct impact to Intuitive US Hospital Marketing initiatives that drive adoption of da Vinci Surgery among customers. The Sr. Marketing Manager will play a pivotal role in developing and executing market-specific strategies that educate and influence referring physicians, including primary care providers and specialty physicians, to drive referrals to da Vinci surgeons. The individual will partner closely with marketing, sales leadership, and surgeon practices/hospitals to:

• Identify strategic opportunities to educate & raise awareness of da Vinci surgery within the referring physician audience
• Create tailored engagement plans that support business development across targeted markets/specialties
• Nurture new & existing referral relationships through targeted follow-up and engagement
• Design scalable direct-to-physician campaigns that elevate surgeon visibility and support referral growth
• Develop best practices and training that enable internal & external teams to independently execute referring physician initiatives, allowing for scalable impact

As a Sr. Marketing Manager, you will be required to be capable of managing multiple marketing initiatives in a results-driven environment, operating successfully within a corporate and commercial matrix organization, demonstrate functional capabilities in presentation design and delivery and work cross functionally through effective project management.

Roles and Responsibilities

• Identify hospitals and surgeons with referral opportunity through robust data sets, and partner with sales leadership to build regional strategies that influence referring physician behavior.
• Design and lead direct-to-physician campaigns (email, digital, etc.) to build awareness of da Vinci surgery, highlight surgeon availability, and drive referral conversions.
• Work closely with hospital marketing managers, sales reps, and surgeon practices to co-develop referring physician education plans and scale successful engagement models.
• Define best practices, develop collateral, and deploy referring physician events/follow-up tools.
• Conduct in-person visits to referring physician offices to build relationships, deliver educational materials, and support key messaging.
• Track campaign and engagement effectiveness using data-driven KPIs. Report outcomes and recommend optimizations across markets.
• Use referring physician marketing experience and industry/technical knowledge to provide consultative support to physician outreach teams.
• Synthesize VOC to understand challenges/barriers and opportunities to customers’ educating patients & referring physicians on the value of their da Vinci programs.
• Equip sales teams, key opinion leaders, and hospital marketing teams with the training and best practices needed to execute and sustain referring physician initiatives locally - enabling scale.
• Build relationships with key societies/leaders to establish a higher level of awareness and engagement to ensure Intuitive is seen as an integral partner in the healthcare space.
• Be a market expert in world of healthcare serving as a patient advocate – effectively leveraging the value propositions, approved claims, customer fe