Group Account Supervisor

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

The AbbVie Ad Agency Group Account Supervisor is a key cross-functional member of the franchise facing team responsible for leading the development of US and Global Healthcare Professional and Consumer marketing campaigns and tactics, with an emphasis on engagement (strategic and operations) for digital initiatives including website, email, banner ads and emerging marketing tools. This role has responsibility for defining the objectives, strategies and long-range plans for creating engaging digital and traditional programs that deliver brand messages to their target audiences. This role provides leadership on the account team, working closely with digital team members and their leaders to guide account supervisors and project managers, and holds indirect financial responsibility for campaign and project budgets. Role reports to the Associate Director Account Group. 

As a member of the Therapeutics Analytics & Operations (TA&O) organization supporting our brand franchises, the Group Account Supervisor is the subject matter expert, evangelist and marketing point of contact for assigned AbbVie brands and is responsible for leading and partnering with multiple internal brand teams, cross functional team members and external agency partners to align on campaign scope and deliverables. This includes working closely with digital, technology, and creative teams to ideate, scope, plan, project manage, and execute digital initiatives. This role manages the strategic and tactical execution of campaigns throughout their lifecycle, with emphasis on account planning, digital project management, and business growth across brand and digital channels. Responsibilities include developing and maintaining brand team relationships, analyzing market dynamics and competitor moves, identifying opportunities for improvement, and overseeing annual forecasting and monthly spend reconciliation. 

This role is also accountable for bringing expertise and leadership support to advance the AbbVie Ad Agency’s continually growing US and Global digital footprint including website development, email campaigns, digital banner ads, and implementation of AI tools to drive value with our marketing partners.   

This is a hybrid position and requires the ability to commute to our Mettawa, IL office on Tuesday, Wednesday, and Thursday. 

Key Responsibilities: 

• Collaborate with Marketing Directors and other key stakeholders to build, manage, and execute marketing communication plans, with specific attention to digital tactics, to achieve business objectives and goals. 
• Lead the definition, scoping, and implementation of marketing strategies, objectives, messaging and tactics including digital initiatives such as websites, email, display/banner ads, SEO/SEM metrics and utilization of emerging technology platforms. 
• Manage the tactical development business processes and digital marketing inputs from inception to delivery, growth, and eventual retirement.  
• Work closely with brand marketing, agency partners, digital, and technical teams, and other cross functional team members to ensure that value propositions, messaging and marketing activities align to the brand story across digital and traditional channels. 
• Collaborate effectively in a matrixed environment with Brand Marketing, Market Research, Analytics, Business Technology Solutions (BTS), Medical/Regulatory/Legal, External Agencies and other integrated business partners. 
• Maintain an “expert level” understanding of the Agency Workflow Process including digital project workflows such as website launches, email deployment, and banner production.  
• Leads scoping and project management of digital initiatives, estimating timeline, resources and digital requirement.  
• Demonstrate creative thinking and problem-solving skills by addressing challenges with compliant solutions, while fostering teamwork and a unified purpose to drive initiatives forward. 

Competencies: