Omni Manager (Target)

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

POSITION SUMMARY:

Food & Beverage is constantly evolving, with consumers looking for true Omnichannel experiences to meet their shopping needs. Overall, the omni experience plays a crucial role in driving sales, increasing brand visibility, and enhancing the overall shopping experience for consumers. It helps companies connect with shoppers at the point of purchase and create meaningful interactions that drive business growth. The position is responsible for driving sales performance, market share, and brand representation/discoverability on Target's eCommerce channels. Putting our shoppers at the center of everything we do, this role supports and partners with the NUSA Sales, Marketing, and Brand teams to drive the category and conversion of NUSA products.

 

RESPONSIBILITIES:
 

• Lead eCommerce & Shopper Marketing strategy and execution for all Nestle USA businesses across Target, identifying the core shopper insights, setting objectives, developing & executing the omni-channel plans to deliver business goals and meet or exceed KPIs across the shopper journey.
• Lead the management of agencies and vendors that includes briefing, evaluating strategy and creative, communication across key stakeholders.
• Lead the development of shopper programming with an omnichannel approach (Paid Search, Digital Media, POS, etc) that includes partnering with Roundel, creative and media agency partners and internal stakeholders to maximize the shopper investment.
• Own relationship with Roundel to drive performance accountability and maintain strong understanding of evolving capabilities.
• Build compelling selling tools/presentations to aid Sales partners in securing retailer support of key promotions.
• Steer strategic internal annual planning on the Joint Business Planning - requires liaising with customer team through the development their customer plans that are aligned with the customer's problem to solve and NUSA priorities.
• Share out of program measurement, evaluation, and analysis. Demonstrates the ability to optimize future programs to deliver the best return. Test & learn mentality to evaluate omni-commerce tactics and cutting-edge program activation elements.
• Build and maintains multi-discipline relationships within the organization and with Target, including developing and delivering presentations to gain buy-in and to drive results. Examples are inclusive of, but not limited to: Annual Planning, line reviews, Target long range planning, Investment requests, etc.
• Effectively managing the Target shopper marketing budget, with responsibility for both working and non-working dollars.
   

REQUIREMENTS:
 

• Minimum of 5 years of CPG brand/marketing/sales and/or Shopper Marketing experience
• Bachelor’s degree
• 4+ years of traditional CPG Shopper marketing role preferred.
• Intermediate to advanced analytics, digital/e-commerce and omni-commerce knowledge
• General manager mindset, thought leader and skilled collaborator with strong communication (clear and concise storytelling)
• Experience in Sales & Marketing, leading marketing and/or shopper communic