Senior Manager, Integrated Insights & Business Intelligence

Parsippany Based

Position Summary

We are seeking strategic, analytical minded, collaborative, and purpose driven colleagues to drive integrated insights, forecasting and performance tracking for our end-to-end strategies by therapeutic area (TA) within our US Petcare business. You will be a critical enabler for our organization, overseeing the build out and deployment of a robust business intelligence strategy to inform decision making in alignment with TA objectives. 

Position Responsibilities

• Deliver on the full forecasting effort for the TA, including:
• Own holistic forecast, including synthesis of the top-down forecast with internal bottom-up forecasts delivered by each channel (Retail, Vet Clinic, etc,) in conjunction with Finance and TA Teams; increase accuracy of financial and demand forecasts
• Direct management of the top-down forecast
• Identify and quantify drivers of current and future sales performance
• Provide insights from across data sources to support the strategic plans and product P&L, such as modeling different forecast scenarios to optimize launch execution or understand impact of expected competitors
• Act as an expert in assigned TA, including mining secondary data sources for TA-specific insights, leading TA-specific competitive intelligence activities and understanding primary market research insights (PMR conducted by separate dedicated team;) consolidate information across these data sources to create a holistic view
• Be a strategic partner to TA Teams by:
• Synthesizing insights into actionable, strategic implications, facilitating decision-making in line with key performance goals 
• Developing data-based insights around customer segments to enable the creation of targeted programs
• Collaborating on preparation for monthly performance reviews, quarterly President’s Reviews and annual business planning
• Bring data-driven insights to support business decision making and work with Data & Digital team on predictive analytics that highlight opportunities for product penetration, market share growth and sales optimization
• Optimize metrics and KPIs as needed to prioritize those which are most useful for the business; introduce innovative techniques and technologies for monitoring performance and understanding customer behaviors where gaps exist
• Foster an environment where feedback is open, ongoing and consistent

Education and Experience

• Bachelor's in marketing, market research, engineering, computer science, finance or equivalent, MBA or advanced degree a plus; prefer a combination of marketing + data science fundamentals
• 8+ years of direct forecasting and / or related business intelligence / analytics experience

Technical Skills and Requirements

• Forecasting expertise
• Understanding of marketing, measurement and insights
• Experience in the animal health, human health, consumer goods or other related space
• Strong communicator, including oral, written and interpersonal communications skills; strong negotiation/ persuasion skills
• Able to work across cross-functional teams to understand business goals, measure progress against those goals and recommend data-based strategies to improve performance
• Data-driven mindset
• Organized, fast-moving, adaptable
• Demonstrated organizational acumen and success working in a matrix organization
• Excellent project management and time management skills
• Ability to exercise good judgment and make thoughtful, fair decisions based on relevant information
• Ability to interact with/influence Sr. Management and peers with confidence and conviction
• Proficiency with Microsoft Office suite

Preferred but not required:

• MBA or other post-graduate degree
• Experience in use of artificial intelligence to streamline processes / enhance accuracy
• Familiarity with advanced analytics tools such as Tableau
• Proficiency with quantitative languages and tools including SQL (or another advanced programming language such as R, C++, etc.)

PHYSICAL POSITION REQUIREMENTS

• Position is hybrid, based in Parsippany, NJ (2-3 days per week expected on site)
• Travel requirement: variable, approximately 10%

ORGANIZATIONAL RELATIONSHIPS

• Integrated Insights and Business Intelligence
• Therapeutic Area Marketing Team
• Finance
• Data and Digital Solutions
• Petcare Strategic Operations
• Channel Team
• Retail Operations
• Net Revenue Management
• External consultancies

Base Pay Range: $139,000 - $200,000

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