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Growth Product Manager | Website

Ramp
New York City, United Statesfull_timeVerifiedPosted 27 Dec 2024

About the role

About Ramp

Ramp is a financial operations platform designed to save businesses time and money. Combining corporate cards with expense management, bill payments, vendor management, accounting automation, and more, Ramp's all-in-one solution frees finance teams to do the best work of their lives. More than 25,000 companies, from family-owned farms to e-commerce giants to space startups, have saved $1B and 10M hours with Ramp. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over 35 billion dollars in purchases each year.

Ramp's investors include Sequoia, Founders Fund, Thrive Capital, Khosla Ventures, Greylock, Stripe, Goldman Sachs, Coatue, and Redpoint, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart.

Ramp has been named to Fast Company's Most Innovative Companies list and LinkedIn's Top U.S. Startups for over 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazine's 100 Most Influential Companies.

About the Role

As the newest member of Ramp’s Growth team, you’ll be responsible for driving top-of-funnel lead generation metrics – more visitors to the Ramp site and more emails entered on our website, all the way from startups with 2 founders to enterprise organizations with 2000+ employees.

Our Growth team combines rapid experimentation with engineering and automation to drive acquisitions, activation, and expansion at scale. We’ve built a sophisticated engine across a handful of scalable channels and are looking for someone to drive high-velocity and high-fidelity experiments across all of our surface areas, especially our website. 

Your role will focus on being the quarterback for our rockstar team of website engineers, designers, and SEO specialists, relentlessly testing ways to drive lead generation on our website, with the goal of helping finance teams save two of their most precious resources: time & money.

What You’ll Do

  • Drive net new leads for Ramp, with an emphasis on Conversion Rate Optimization (CRO) on our website and Top-of-Funnel demand generation campaigns.

  • Own the feedback loop of testing new copy, imagery, layouts, and engagement mechanisms on our website, analyzing the results, and sharing learnings with our broader Growth & Marketing teams.

  • Leverage web analytics tools to monitor website performance and uncover trends and opportunities.

  • Stay informed on industry trends and competitor strategies to keep Ramp’s website at the forefront of digital innovation.

  • Regularly report on key performance indicators (KPIs) such as conversion rates, user engagement, user traffic patterns, and sales lead generation.

What You Need

  • 3+ years experience in management consulting and/or a Growth PM, Growth Marketing, Digital Marketing role at a high-performing startup.

  • Strong proficiency with data analytics tools such as Amplitude, Looker Studio, and Excel/Google Sheets.

  • Familiarity with UX/UI design principles and experience working with CMS and CRM systems like Weflow, Sanity, HubSpot, and Salesforce.

  • Deep customer empathy with an ability to leverage first–principles thinking to suss out what will excite our customers (finance teams & executives).

  • Strong written and verbal communication skills, with the ability to present complex findings clearly.

Nice-to-Haves

  • Demonstrated experience in Conversion Rate Optimization (CRO), web analytics, growth marketing, and digital marketing.

  • Experience owning a pipeline, revenue, or metric goal.

  • SQL proficiency.

  • Experience i

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Company

Ramp

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