Assistant Vice President for Marketing and Communications

Job Title

Assistant Vice President for Marketing and Communications

Agency

Texas A&M University - Corpus Christi

Department

Institutional Advancement

Proposed Minimum Salary

Commensurate

Job Location

Corpus Christi, Texas

Job Type

Staff

Job Description

TAMU-CC is a dynamic university designated as both a Hispanic-Serving Institution (HSI) and Minority-Serving Institution (MSI) with approximately 11,000 students from 47 states and 54 foreign nations. We employ over 1,400 full-time and 2,000 part-time Islanders (including students/GAs). The University attracts highly talented faculty and staff and offers an array of undergraduate and graduate degrees, including doctoral programs.  As a member of the Texas A&M University System, TAMU-CC benefits from a range of resources, increased visibility and influence, and opportunities to collaborate in mutually beneficial ways with peers across member institutions and associated agencies.

PURPOSE

The Assistant Vice President (AVP) for Marketing and Communications, under the direction of the Vice President for Institutional Advancement, serves as the university’s chief marketing and communications strategist and provides senior-level leadership and strategic oversight for the university's integrated marketing, communications, digital, and web services functions. The AVP is responsible for developing and executing a cohesive institutional brand strategy that enhances visibility, supports enrollment, protects and elevates reputation, and advances the university's mission. This position directly supervises the Executive Director of Marketing, Director of Communications, and Director of Web Services, fostering collaboration across these areas to deliver impactful, data-driven, and brand-consistent communications.

 

DESCRIPTION

Functional Area 1: Strategic Leadership and Integrated Marketing Communications

Percent Effort: 30%

• Provide senior-level strategic leadership for all marketing and communications functions, aligning departmental goals with the university's strategic plan, enrollment objectives, and institutional advancement priorities.

• Develop, implement, and continuously evaluate a comprehensive, integrated marketing and communications strategy that promotes the university's brand, reputation, and competitive position.

• Supervise, mentor, and evaluate the Executive Director of Marketing, Director of Communications, and Director of Web Services, fostering a high-performing, collaborative team culture.

• Serve as the primary marketing and communications advisor to the Vice President for Institutional Advancement and university leadership, providing counsel on brand, messaging, and public engagement strategies.

• Lead cross-functional planning efforts that integrate marketing, communications, web, and digital channels into cohesive campaigns supporting enrollment, retention, fundraising, and research visibility.

• Establish and monitor departmental metrics and annual workplans; use data and analytics to evaluate campaign effectiveness and guide continuous improvement.

• Represent Marketing and Communications in university-wide committees, cabinet-level discussions, and external partnerships, serving as a strategic voice for institutional branding and communications.

• Manage the department's overall budget, personnel resources, and vendor relationships, ensuring effective and efficient use of resources aligned with strategic priorities.

• Serve as the primary liaison between Marketing and Communications and academic colleges, administrative units, the President's Cabinet, and other campus stakeholders, fostering collaborative partnerships that align departmental work with university-wide priorities and initiatives.

• Establish and maintain clear service models, communication workflows, and partnership agreements that define how Marketing and Communications supports and engages with units across campus.