Digital Marketing Specialist

At Definitive Healthcare, our passion is to transform data, analytics and expertise into healthcare commercial intelligence. We help clients uncover the right markets, opportunities and people, so they can shape tomorrow’s healthcare industry. Our SaaS platform creates new paths to commercial success in the healthcare market, so companies can identify where to go next.  

Our employees are kind, collaborative, energetic, approachable and driven. On top of that, we value the unique perspectives, backgrounds and voices of our employees. Why? Because their diverse experiences drive new ideas and help us build a better community. 

For over 10 years, we’ve built a collaborative culture driven by employees who share a passion for improving the healthcare ecosystem, enjoy giving back to the local community and value diversity and inclusion.  

One of the hallmarks of our culture is our commitment to community service. Through the DefinitiveCares program, employees can work with their choice of more than 40 charitable organizations, supporting causes from hunger and homelessness to healthcare, LGBTQ+ issues, racial justice, women’s initiatives and more. 2021 marked the sixth year that we had 100% employee participation in DefinitiveCares. 

We also provide a range of opportunities for employees to connect with each other. Employees can join any of our employee run affinity groups supporting causes such as women’s empowerment, LGBTQ+, Black, indigenous and people of color (BIPOC), disabilities and working parents and potential for many more. Affinity groups often enable greater education companywide through training, events and speaker series. 

We’re also a great place to work. For five years in a row, we’ve been recognized by the Boston Business Journal and the Boston Globe as a best place to work in Massachusetts. In 2022, Energage recognized us for Culture Excellence in Compensation & Benefits, Innovation, Great Leadership, Purpose & Value and Work-Life Flexibility! 

Think you’d be a good addition to our team? Explore our available positions here. We’d love the chance to get to know you.  

Your Challenge: 

In this role, you will report to the Digital Marketing & Operations Director and work across the Marketing team to plan, implement, monitor, optimize, analyze, and report on all digital channel efforts. You will be responsible for implementing effective SEO strategies, analyzing the PPC channel, and optimizing the website conversion rate. You’ll also gather and analyze marketing data across all channels, identify the most significant areas for conversion improvements, and work cross-functionally to implement strategies to capitalize on these opportunities with other members of the organization. We are looking for someone who is enthusiastic about delivering insights that drive business decisions. 

Here are some things you will tackle: 

• Work with VP of Demand Generation and Digital Marketing & Operations Director to manage digital channels against KPIs (key performance indicators) and report on the performance. 
• Continuously analyze paid acquisition performance (Google Ads/LinkedIn), deriving insights and recommendations.
• Stay on top of keyword research and make structural and keyword recommendations to maximize SEO efforts across all web properties and content. Work with the content team to optimize the website content for SEO.
• Audit the website for technical SEO issues and work with the development team to fix the errors.
• Provide support to the campaign managers to implement campaigns across all digital channels.
• Gather and analyze marketing data to develop insights, make recommendations on areas for optimization, and report on findings from A/B test data. 
• Design and execute A/B testing and landing page and website optimizations to align with development plans for the website. 
• Ensure that digital channels are properly instrumented for split/multivariate testing, conversion tracking, and reporting. 
• Proactively communicate with peers and leadership on plans, progress, and problems.

What you'll need: 

• 2-3 years of experience in digital marketing or related field (SEO/PPC experience preferred; agency experience is a plus).
• Strong understanding of SEO techniques: keyword research, on page and off page optimization, backlinking, page speed, header tags, and Google search console.
• Strong analytical skills and interest in reporting and data analysis to extract meaning and present recommended actions; experience with statistical analysis is a plus. 
• Strong experience using Microsoft Excel to manage and analyze data. 
• Experience using marketing tools like HubSpot, Marketo, Salesforce, Ahrefs, Moz, Google Analytics, Kissmetrics,