Senior Product Marketing Manager, Point of Sale Ecosystem

Company Description

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality through Afterpay, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

Job Description

Square has a robust suite of Point of Sale products, including those that are free to get started (Square Point of Sale) and those that are premium solutions that are purpose-built for specific industries like restaurants, retail, and services. Powering all these products is a platform team called Point of Sale Ecosystem (aka "XPOS"), who builds common features that are integrated into every Point of Sale product. This approach helps accelerate development and time-to-launch across the full Point of Sale ecosystem, and allows Square to offer new features and services to sellers in a scalable and efficient way. The Point of Sale Ecosystem team is an important strategic area of investment for Square and serves a role that we view as critical to Square's success growing upmarket.

As a Product Marketing Manager on the Point of Sale Ecosystem team, you will be part of the team that defines and guides the GTM strategy for this area. You will work with a broad group of cross-functional partners and stakeholders across the organization, including product marketing leaders within our vertical teams You will need to be both customer-focused and data-driven, digging into understanding our sellers, their needs, and their behavior. You will translate these insights into strategies that help us focus on which customers to build for, represent the customer's voice in product strategy decisions, and drive adoption of our platform products through the appropriate channels. The ultimate goal is to make sure we are building the right products for our audiences, and to increase growth and usage of these products and features across the Square portfolio. 

Reporting into the Upmarket Foundations PMM Lead, you will help define marketing and product strategy, product positioning, packaging and pricing, and lead the development & execution of new product and feature go-to-market plans.

You Will:

• Build an understanding and empathy for Square's Point of Sale sellers across all verticals

• Develop a platform GTM strategy that enables Square and Square sellers to deliver unique and highly personalized customer experiences.

• Identify target customers, their point of sale needs, and understand how products will meet those needs through surveys, interviews, and product usage

• Partner and work with Product Management, Design, Data Analytics, and Engineering to determine the product strategy and feature roadmap

• Develop product positioning, value propositions, and messaging to be used in product development and marketing campaigns

• Lead go-to-market plans, ensuring that all customer-facing teams are on-message and maximizing each channel

• Develop lifecycle marketing programs aimed at optimizing product adoption and retention

• Track marketing program performance and increase through continuous testing

• Review competitive offerings and promote ongoing differentiation

• Work with partners across a variety of disciplines and teams across a matrixed organization

Qualifications

You Have:

• A BA/BS degree or equivalent practical experience

• 8+ years working in product marketing, platform marketing, or similar go-to-market experience

• Previous background in SaaS marketing, preferably with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences

• A track record of partneri