Vice President Sales and Marketing (Clinical Trial Solutions)

Company Description

Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins laboratories work with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic, and labelling is accurate.

Eurofins is dedicated to delivering testing services that contribute to the health and safety of society and the planet, and to its corporate responsibility to protect the environment and ensure diversity, equity, and inclusion across the entire network of Eurofins companies.

Job Description

Basic Function and Scope of Responsibility: 

The VP, Sales and Marketing position is responsible for leading the sales and marketing departments.  This includes directing the sales department to meet or exceed sales revenue, sales profitability and budgetary objectives as well as leading the creation and direction of the organization’s brand and marketing strategies that support the Clinical Trials Solutions vision.  The role oversees all aspects of the sales and marketing teams to build compelling and engaging Client and Associate experiences with the brand and portfolio of offerings. The portfolio is comprised of four business units: Global Central Laboratory, Bioanalysis, Viracor BioPharma, and Clinical Supplies Packaging and Labelling.

Essential Job Duties: 

• Develop and meet sales and profit goals that are consistent with Clinical Trial Solutions Eurofins’ long-range strategic objectives
• Develop pricing strategies and sales campaigns
• Review and design compensation structure and variable compensation plans in conjunction with the President and other Plan Administrators.
• Monitor and report bi-weekly sales achievements to the President and Executive Leadership team
• Monitor customer, market and competitor activity and provide feedback to company leadership team and other company functions
• Manage key customer relationships and participate in closing strategic opportunities
• Promote and reinforce effective communication with our medical advisors and key opinion leaders
• Develop accurate sales forecasts that allow management to effectively capitalize on opportunities, manage issues and measure performance
• Lead the creation and direction of brand and marketing strategies and objectives for all new and existing products/services
• Develop and manage departmental budgets for Sales and Marketing
• Manage vendor relationships such as advertising agency, public relations firms, market research firms etc, to ensure business needs are met
• Identify published studies, as well as creates publication strategies that support the marketing messages and strategies
• Oversee various marketing activities (i.e., attendance at scientific meetings, customer visits, regional market meetings, marketing research) to stay current on issues related to customer needs as well as future market opportunities
• Evaluate industry, market trends and competition strategies and recommend product/service positioning and pricing
• Identify new product and market opportunities while utilizing research to determine feasibility
• Work with direct reports and Executive leadership to develop monthly, quarterly and annual sales and profitability forecasts for all products
• Represent the voice of the customer to ensure marketing strategies, programs and tactics help the brand connect with key customers (market & brand research)
• Demonstrate strong leadership skills through the supervision, coaching and mentoring of others
• Demonstrate ability to manage conflicts and issues regarding matters of significance
• Utilize strong network of contacts both inside and outside the company
• Represent department and the organization favorably and in accordance with established Company standards and associate attributes at all times
• Other duties as assigned by management

Qualifications

Essential Knowledge, Skills, and Abilities: 

• Undergraduate degree required, MBA preferred
• 10+ years of related experience in the field of Sales or Marketing in the healthcare industry
• Leadership experience required
• Firm understanding of the P/L financials
• Knowledge of effective brand management including the launch of new products/services
• Knowledge of the sales process or previous experience in sales
• Proficient in strategic planning, budgeting, market research, brand management, messaging and positioning of healthcare solutions and services specifically; diagnostic pro