Marketing Director - Governor's Square Mall

Governor's Square Mall is seeking a dynamic, results-driven individual with a strong marketing background to lead the department and oversee all related responsibilities. The ideal candidate will bring expertise in advertising, public relations, event planning, and a proven track record in driving sales and securing sponsorships. This role will require the creation and execution of comprehensive marketing plans, promotional events, and the management of marketing budgets to ensure impactful and cost-effective initiatives. The candidate should be a strategic thinker with excellent leadership and communication skills to effectively elevate the mall's brand presence and engagement.
In This Role, You Will:
• Develop and identify new opportunities to increase mall promotional income, consistently working toward achieving the promotional income goals set by Corporate Marketing
• Conduct and analyze market research related to the shopping center, using insights to inform the development of the center's marketing plan
• Prepare, obtain approval for, implement, and evaluate a comprehensive shopping center Marketing Plan that outlines goals, strategies for attainment, and methods for measuring success, with an emphasis on increasing profitability
• Collaborate on the preparation and approval of an annual marketing budget, ensuring accuracy in detailing income sources, promotional expenses, and advertising costs
• Establish and maintain strong, proactive relationships with all merchants, fostering a spirit of unity and collaboration between the management office and retail partners
• Actively engage with community groups and organizations in a Public Relations capacity, positioning the center as an integral part of the community; partner with local media and businesses to sponsor events
• Ensure compliance with the Merchants' Association By-Laws and oversee the operation of the Marketing Fund, ensuring procedures are properly followed
• Organize and facilitate Merchants' Association or Advisory Board meetings and any other marketing-related committees or events at the center
• Supervise the control and organization of office supplies, equipment, marketing payroll, and insurance obligations
• Manage the inventory and care of promotional materials, seasonal decor, and promotional supply rooms, ensuring organized storage and easy access for staff
• Perform mall office duties, including weekend shifts, and work collaboratively with all mall office staff members
• Stay informed on industry trends through trade publications, newsletters, and communications with Corporate Marketing Managers and industry peers
• Participate in corporate advertising, marketing, and promotional programs, enhancing and fully utilizing offered concepts to maximize benefits for the center
• Maintain open communication with the corporate marketing office, regularly updating them on key events and issues affecting the center
• Utilize strong sales skills to set meetings, present proposals, and generate income through sponsorships, media partnerships, and on-mall advertising
• Be open to periodic travel as required by the role
• Stay up to date with social media trends, including Facebook, Twitter, Pinterest, etc., and manage updates on the center’s social media and website as needed
Why You’ll Love Working with Us:
When you join the Cafaro you become part of the Cafaro Team and Family. You will work alongside team members to achieve ambitious and exciting goals every day.

As an employee with Cafaro, you will also benefit from the following:

• Competitive health care plan with low deductibles.
• Dental & Vision insurance.
• Life and Long-Term Disability insurance
• Annual paid time off benefits
• Comprehensive wellness plan
• Nine paid holidays are provided annually.
• A Safe Harbor 401(k) retirement plan

Your Qualifications:
• A Bachelor’s degree in Marketing or related field
• 3-5 years' experience managing a Marketing Team and sizable Marketing budget preferred
• Knowledge of marketing fundamentals and research
• Ability to learn and use new systems
• Strong organizational and time management skills
• Excellent interpersonal, oral and written communication skills
• Ability to deal with multiple tasks effectively and establish priorities
• Strong attention to detail
• Excellent with PC, Excel, MS Word, PowerPoint, and Social Media skills


Why Cafaro:
For 75 years, we have been dedicated to bringing high-quality retail developments to communities across America. We understand that the needs and preferences of each market evolve, and we respond by creating vibrant centers that serve as destinations for shopping, dining, and entertainment.
This vision was born from