Growth Marketing Manager, Monetization

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 2,300 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. 

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

About The Role & Team

In this role, you will report to the Manager of Monetization Growth Marketing, contributing to a highly collaborative and cross-functional team dedicated to developing and executing monetization marketing strategies for our freemium customers. As the Growth Marketing Manager for Freemium Monetization, you will play a key role in identifying growth opportunities, implementing targeted campaigns, and analyzing data to optimize monetization efforts within our dynamic and strategic team.

As a Growth Marketing Manager You Will::

Strategy Development:

• Devising and implementing data-driven monetization marketing strategies to enhance free-to-paid conversion and self-serve revenue.
• Collaborating with Product, Marketing, and Analytics teams to identify key monetization opportunities and challenges.
• Leading strategic execution utilizing project management best practices.

Lifecycle Marketing:

• Designing and executing lifecycle marketing campaigns to drive premium feature discovery and monetization moments.
• Developing personalized communication strategies based on customer segmentation, behavior analysis, and usage milestones.

Campaign Execution:

• Leading monetization marketing campaigns across multiple channels, including email, in-app messaging, and more.
• Consulting and advising PMM and Demand Center on freemium customer marketing strategy for product launches and top-tier campaigns.

Data Analysis and Optimization:

• Utilizing data analytics to measure monetization initiatives' effectiveness and identify improvement areas.
• Optimizing campaigns through A/B testing, customer feedback analysis, and continuous performance monitoring.
• Collaborating with Growth Analytics to develop predictive models for monetization targeting.

Cross-Functional Collaboration:

• Working closely with Product, Operations, Marketing, and other teams to align monetization strategies with overall business goals.
• Collaborating with the Growth Marketing team to ensure cohesive marketing efforts and a seamless customer journey from onboarding to upgrade.
• Partnering with Growth Product to support content design for feature discovery and in-product monetization experiences.
• Supporting Sales by owning enablement and dedicated Slack channels related to freemium monetization.

You'll be a Valuable Addition to the Team if You Have:

• 5+ years of experience in related marketing, focusing on customer lifecycle management.
• A customer-centric mindset and a proven track record of implementing successful monetization strategies in a fast-paced and dynamic environment.
• Compelling storytelling and copywriting skills.
• Excellent communication, collaboration, and project management skills.
• Diligent strategy, roadmap, and timeline documentation.
• Creative thinking and a proactive approach to problem-solving.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Experience with Amplitude, Tableau, GSheet, SFDC, Intercom, Userflow, or similar tools.

Join us in shaping the future together, where innovation and inclusivity drive our success!

 

Who We Are

The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values o