Senior Manager, Digital Marketing International

Who is Taco Bell? 
 
Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,500+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands.

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.  

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.

About the Job: 
   
This leader will support and advance the international digital agenda across all marketing and consumer experiences, acting as a change agent for consumer-first, connected digital growth across markets. Sitting at the center, they partner closely with global marketing, regional teams, and digital platform leaders to ensure digital is fully embedded into brand strategy, campaigns, and category priorities.

They will help define how loyalty, delivery, and end-to-end digital experiences—across app, web, kiosks, CRM, and emerging touchpoints—come to life in a way that is globally consistent and locally adaptable. Leveraging data-driven insights, they will guide an integrated marketing approach across the full digital ecosystem, enabling growth at every consumer touchpoint, establishing the future of loyalty, while building strong collaboration and trust across regions and franchise partners.

The Day-to-Day: 

·    Support and advance the global digital agenda in partnership with International and regional Digital leadership to shape the global digital agenda and drive digital objectives into all marketing execution
·     Lead ideation for digital experiences in collaboration with global marketing partners and regional Digital leaders; represent the voice of the digital consumer and business in broader brand discussions
·    Act as the central connector to the full Digital organization across regions, supporting briefings, frameworks, integration, and best practice sharing to enable strong local execution
·    Consolidate global view and coordinate reporting of digital performance across key priorities (e.g., BIG 5), identifying insights and opportunities to share with regions
·    Drive alignment and integration across cross-Digital planning and execution, ensuring consistency while allowing for local flexibility
·    Be a thought leader in the digital space, driving consumer-first, digitally led experiences and elevating global digital capability
·    Develop global digital frameworks, playbooks, and toolkits to support BU sell-in and market adoption of key programs
·    Ensure strong and consistent digital brand presence globally; guide how products and brand show up across digital touchpoints in alignment with pillar strategies and brand standards
·     Support adoption and execution of global digital brand standards, supporting BUs as they own end-to-end execution and ensuring alignment across digital touchpoints with brand values and strategic pillars
·     Prepare insights and recommendations to inform senior leadership decision-making, providing updates and recommendations grounded in global trends, data, and performance insights

Is this you? 

·    Bachelors degree in Digital Marketing or related field OR equivalent years of experience, MBA a plus. 
·    8+ years of experience years leading Digital Strategy or Activation either at a brand or with an agency or consultancy, including Digital campaign and creative development and execution, acquisition and growth marketing, customer marketing, ecommerce marketing and merchandising, etc
·    Demonstrated ability to leverage Digital to drive business growth
·    Data-obsessed, but creatively-driven marketer
·    Able to clearly articulate vision, strategy, and connect that to tactical execution
·    Able to inspire via spoken and written word
·    Able to partner and collaborate across teams, and influence peers to drive action
·     Experience leading projects or small teams

Work-Hard, Play-Hard: 

•    Hybrid work schedule (on