Product Manager III, Coronary Therapies

Additional Location(s): US-MN-Maple Grove

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

About the role:
The Product Manager (PM) candidate must have experience designing, developing, and executing multi-channel integrated marketing campaigns and possesses the ability to apply this experience in creative ways that support BSC Coronary Therapies (CT) marketing objectives, specifically our Calcium Therapies product franchise. The PM defines and executes the multi-channel integrated marketing campaign in partnership with a wide variety of BSC stakeholders including, but not limited to: Marketing, Finance, Sales, Sales Enablement, Digital Marketing, Clinical, R&D, Legal and Regulatory.

Additionally, the PM must entrench themselves in the assigned topic area, becoming a Subject Matter Expert (SME) for both internal and external audiences alike. Key characteristics the PM must have are strong analytical & market modeling skills with the ability to translate those data into actionable & measurable tactics. The PM must be able to translate customer insights, including ethnographic, demographic, psychographic, behavioral, and topic-related insights, into actionable channel plans and programs that increase awareness while simultaneously informing, educating, activating, and encouraging product adoption and usage within our core customer base.

 

Your responsibilities will include:

Executing Strategic Plans:

• Achieving & exceeding financial forecasted targets the drive both top-line and bottom-line results for our Calcium franchise
• Helping to shape upstream and New Product Development ideation
• Uncovering unmet clinical needs and developing commercial plans to fulfill

Channel Plans: 

• Creates comprehensive, integrated, multi-channel plans and programs for the assigned topic area, which target CT customers and end-users
• Establishes, builds, and maintains key internal and external relationships, including cross functional teams, other franchises, sales, and opinion leaders to inform the plans and support the execution/implementation
• Owns the execution of the multi-channel plans for the Calcium therapies franchise
• This will involve providing marketing direction to field sales and other strategic partners in order to successfully execute a comprehensive channel plan
• Plans and manages to an assigned budget
• Customer & Topic Insights: Leverages available and/or initiates new data collection and market research programs in order to analyze and apply the data in plan development efforts
• Obtains and applies immersive knowledge of the customer and end user, becoming a SME on the customer including demographic, ethnographic, psychographic, behavioral, topic- and channel-related details that inform the direction of channel plans and programs
• Identifies and stay intensely familiar with the CT KOLs, focusing specifically on their preferences, content interests, etc. and tailoring potential engagement and advocacy program components accordingly

Subject Matter Owner & Expert: 

• Represents assigned topic area throughout the organization, ensuring infusion of the topic throughout all departments and channels, including inputs into CT editorial calendars for both social media and content marketing
• Responsible for topic-related content accuracy in all internal- and external-customer facing pieces and communications

Content & Tactics: 

• Works with various teams and stakeholders to strategize, source, create and approve multimedia content for channel plans that supports CT business objectives
• Guides messaging theme identification and drives content development for all aspects of the channel plan
• Develops content and materials for healthcare professional and patient audiences in a manner that upholds our brand promise, legal & regulatory guidelines, and campaign objectives
• Metrics & Continuous Improvement:
• Collaborates with measurement