Analyst, Advanced Analytics

Job Description

Job Description

Who We Are 

Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.   
 
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.  

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.  

Our Department 
 

Job Summary 
The main responsibility of the Analyst, Advanced Analytics is to apply sophisticated statistical modeling and other advanced analytic techniques to help guide our clients’ media spending plans and make their investments more efficient. In addition to the technical aspects required, it will involve cultivating and maintaining effective working relationships with a variety of parties including the clients, internal stakeholders (e.g. Brand and Activation), 3rd-party vendors, external clients, and operational areas within Horizon.    

We are looking for someone who is intellectually curious with the drive and knowledge to identify, frame and solve business problems.  They must be a critical thinker and highly detailed oriented individual who can follow-through with flawless execution.   

The ideal candidate will be a clear and persuasive communicator who thrives in a highly collaborative team environment and has the ability to guide solutions for ever-evolving real-time problem sets.  Above all, the Analyst, Advanced Analytics must be highly driven with an exceptional work ethic, determination to overcome complex challenges, and must have a desire to have huge impact on the business. 

What You’ll Do 

80% Development and Enhancement of data and analytics capabilities: 

• Assist in statistical modeling and marketing performance analysis to provide insights into media planning and buying. 

• Constantly look for ways to improve the usage of Horizon’s existing data and analytics infrastructure. 

• Work with stakeholders to improve current analytic processes and develop new capabilities that set us apart in the marketplace. 

• Use automation and technology to increase efficiency and to provide the infrastructure to scale. 

• Bring an “outside in perspective” to analytic development; explore, identify and assess external best practices - and translate to relevant application internally. 

20% Cultivating and maintaining effective working relationships- internally and externally: 

• Establish and maintain excellent working relationship with key functional areas, as well as HMI Analytics and other stakeholders throughout Horizon. 

• Act as a liaison between the Analytics team and the internal Brand, Activation and Operational areas. 

Preferred Skills & Experience  

• Bachelor’s degree required plus 0-1 years of industry experience, Master’s degree preferred (or, concurrent). 

• Strong foundational knowledge of statistics and modeling (e.g. regression modeling/predictive modeling/inferential statistics) required, specific marketing response modeling knowledge such as MMM, a plus. 

• Academic or applied exposure to Programming/scripting (R, Python, SQL). 

• Experience in the Advanced Analytics realm, preferably in media, marketing or an adjacent field. 

• Excellent problem-solving skills and a dogged determination to work an issue through to its satisfying conclusion are both a must. 

• Ability to generate clear, concise and comprehensive analyses that tell the story behind the data. 

• Exposure to large data sets (“big data”) and analysis thereof a major plus. 

• Persistence- Demonstrate tenacity and willingness to go the distance 

• Comf