MARKETING AUTOMATION AND OPERATIONS MANAGER

Remote - US

 

JOB OVERVIEW

As a Marketing Automation and Operations Manager, you will play a pivotal part in Legion’s mission to turn hourly jobs into good jobs. The manager will execute and measure the effectiveness of programs that tell our story in ways that inspire, educate, and motivate prospects, customers, and industry influencers. We’re looking for someone who’s excited to work for a growing startup, is analytical and data-driven, and is comfortable partnering with Sales and other cross-functional stakeholders. 

 

RESPONSIBILITIES AND DUTIES

• Plan and execute a wide range of Marketing Operations projects to improve campaign tracking, lead management, and overall execution of marketing campaigns 

• Build and maintain all automated programs in Marketo for data hygiene, data enrichment, progressive profiling, and customized governance filters and compliance

• Assist with building highly complex marketing automation campaigns

• Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and system integrations

• Administer our marketing automation platform (Marketo)

• Manage data and integrations between marketing automation tool (Marketo) and CRM (as well as other marketing technology solutions)

• Design and manage automation (Marketo/Salesforce) workflows,  and execute highly targeted campaigns, including emails, landing pages, and nurture streams

• Manage lead scoring to segment our database for nurturing campaigns 

• Monitor and maintain data quality in the marketing database

• Implement and optimize campaign tracking to measure campaign effectiveness, campaign ROI, and other marketing programs. Develop and implement AB testing to improve demand generation initiatives

• Design and build marketing data, reporting, analytics, attribution, and testing structures that are accurate and reliable

 

REQUIRED SKILLS AND QUALIFICATIONS

 

• 3+ years of experience as a Marketo Admin

• Marketo-Certified Expert

• 3+ years of experience with Salesforce.com

• Practical experience in reporting across platforms (Google Analytics, Marketo, and Salesforce)

• JulyExperience with Qualified, Outreach, Slack and Gsuite 

• Knowledge of email marketing best practices 

• Excellent data analytical abilities to help drive decision 

• Experience with building complex marketing programs and reporting the results

• Up-to-date with the latest trends and best practices in online marketing and measurement

• Metrics driven with strong ownership and focus

• Demonstrated ability to prioritize effectively in a fast-moving environment and communicate clearly

• Bachelor’s degree in Marketing, Communications, Information Technology, Engineering, or equivalent experience

 

PREFERRED QUALIFICATIONS AND ATTRIBUTES

 

• Proactive and able to command respect through intelligence, hard work, and persistence

• Personal passion and fervor for industry-leading next-generation technology

• Ability to operate in an environment with limited resources and multi-task

• A great communicator who can distill powerful messages which resonate with customers 

• Track record of building positive relationships with peers 

• Continuous and thoughtful listener, able to learn from others and leverage input

• Strong personal work ethic focused on high priority issues; action and results-oriented

• Unquestionable integrity, credibility, and character; demonstrate high moral and ethical behavior with a highly positive, can do attitude

 

COMPENSATION & BENEFITS

Salary Range: $95,000 - $125,000 + Bonus

At Legion, we offer competitive compensation and benefits packages to all employees. As a fully remote employer, Legion determines pay for positions using local, national, and industry-specific survey data. Our posted salary range is done so in good faith based on national data and may be refined for a candidate's region/town/cost of living. We strive to make competitive offers allowing employees room for future growth. Salaries will be based on the applicant’s location, level of experience, education, and specialized knowledge and skills. Additionally, we consider the external market rate, the amount we have budgeted internal