Lead Designer – Design Systems

Company Overview

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 140 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 44 state government agencies, and 66 healthcare organizations. More than 600 consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.

Lead Designer – Design Systems

Location: Mountain View, CA [in office; relocation available]

At ID.me, we are shaping the future of digital identity, facilitating efficient, transparent interactions between people and organizations. We are a design-led company that embeds UX at the heart of our product creation process to enable over 130 million individuals to securely control their credentials and data. By joining our team, you will be integral to crafting intuitive, secure mobile-first digital experiences for a diverse user base. With our "No Identity Left Behind" initiative, we emphasize inclusivity and access. You will also contribute to enhancing mobile capabilities for ID.me Shop, where our members enjoy exclusive discounts and cashback offers, making their online shopping experience more rewarding.

As a Lead Design Systems Designer, you will play a pivotal role in shaping how our brand is experienced across every touchpoint, particularly during periods of brand evolution. You will act as the bridge between product design, brand expression, and systems thinking, ensuring that our brand’s vision is both cohesive and scalable. Working closely with leadership, you will ensure the design system reflects the essence of the brand while empowering teams to create seamless, user-focused experiences.

Key Responsibilities

Strategic Partnership with Leadership

• Collaborate closely with the CMO, CEO and design leadership to integrate the brand’s values and vision into every aspect of the design system.
• Bring a systems-thinking approach to high-level brand conversations, helping visualize the brand’s future as a living, dynamic system that adapts across both digital and physical experiences.
• Translate abstract brand concepts—such as tone, character, and purpose—into practical, reusable components that align with the brand’s evolution.
• Ensure the design system serves as both a representation of the brand and a functional toolkit that enhances design consistency and user experience across the organization.

From Brand Essence to Scalable Elements

• Lead the transformation of brand values into scalable design elements, including color systems, typography, motion, iconography, and interaction models.
• Work closely with brand and design teams to refine visual language that represents the brand’s personality while maintaining usability and accessibility.
• Guide the application of design systems through ongoing brand evolution, ensuring consistency and flexibility across teams during new product launches or subtle refreshes.

A Bridge Across Disciplines

• Act as the connector between brand and product teams, balancing the emotional resonance and storytelling of the brand with the usability and functionality needs of product design.
• Ensure the design system embodies the brand’s spirit while not compromising on user-centered design principles, usability, accessibility, or performance.
• Champion the integration of brand identity into product design without losing sight of business goals, user needs, or technical feasibility.

Scaling Vision Through Systems Thinking

• Develop and maintain frameworks, including design tokens, Figma libraries, and documentation, that scale the brand across various products and platforms.
• Create governance models that ensure the design system is effectively adopted and applied across all teams, empowering them to maintain brand integrity while fostering creative expression.
• Lead the evolution of the design system, continually refining tools and processes to ensure they meet the growing demands of the organization and the user base.