Sr. Product Marketing Manager

Coactive makes it easy to search, filter, and analyze visual content. Increasingly image and video data captures the content we watch, the products we buy, and the work we do, and already represents 80% of internet traffic. But rather than being an asset, visual content is often a tax or even a liability because it is so hard to work with and understand. Coactive solves this by bringing structure to unstructured visual data. Rather than spending months (or years) building complex infrastructure, data teams can unlock the value of their visual data in minutes to power use cases such as content understanding and moderation, search, and analytics.

Coactive was founded by experts who shaped the fields of high-performance deep learning and data-centric AI. We have the scars from building and working with the first generation of modern machine learning systems at Google, Meta, Pinterest, eBay, Lyft, and other leading organizations. Through our decades of experience, we have developed a playbook to democratize the toughest parts of machine learning systems; no PhD required.

This is an exceptional opportunity to work with one of Forbes' top 50 AI companies, backed by key investors such as Andreesen Horowitz and Bessemer Ventures. This position is truly a chance to be part of a category-defining team that is attracting top-tier talent interested in pushing the boundaries of what's possible in AI. 

As our Product Marketing Manager, you’ll help shape the go-to-market strategy for Coactive AI. This role will translate technical features into clear and compelling messaging that resonates with both technical users and business decision-makers in the media & entertainment, retail, and other industries with large libraries of visual content. You’ll work hand-in-hand with our engineering, sales, and product teams to ensure that our solutions meet market demands and exceed customer expectations.

Key responsibilities:

• Craft Messaging and Positioning
  • Develop concise, impactful messaging that highlights the technical advantages of Coactive AI’s products. Your goal is to ensure that both technical audiences (developers, IT teams) and business stakeholders understand the value of Coactive.
• Lead Product Launches
  • Launch new product features and enhancements. Write launch content, customer communications, keep internal teams aligned, and ensure successful rollouts that drive product adoption.
• Create High-Quality Technical Content
  • Produce a range of materials, including product demos, technical videos, whitepapers, and case studies that showcase our products’ capabilities. Your content should make complex concepts accessible and engaging.
• Sales Enablement
  • Equip the sales team with the knowledge and collateral they need to succeed. This includes developing product briefs, conducting training sessions, and providing competitive analysis to enhance their outreach.
• Gather Market Insights and Customer Feedback
  • Meet with customers regularly to conduct research to understand industry trends and customer needs. Attend industry events. Use feedback and findings to refine our product positioning and inform our marketing strategies.
• Measure and Optimize Performance
  • Track the effectiveness of your product marketing initiatives using data and analytics. Use these insights to continuously improve our campaigns and messaging.

Our ideal candidate for has:

• Proven experience in B2B product marketing (likely 8+ years) for technical software such as cloud infrastructure, developer tooling, or AI and machine learning infrastructure.
• Experience marketing to developers and technical buyers.
• A strong technical background, enabling you to grasp complex concepts and communicate them effectively to diverse audiences (SQL knowledge is a plus!)
• A track record of working closely with engineering and sales teams to align technical messaging with market demands.
• Excellent content creation skills, with the ability to produce compelling materials that drive product adoption and customer engagement.
• Strong analytical abilities to measure and optimize marketing performance based on data-driven insights.<