Marketing Manager - Oral Care

Perrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold.  Help us do it.

External applicants please note:  To apply to this position please click the APPLY button at the bottom of the application.  (The SAVE button will only save your profile information but not submit an application for this open position.)  Thank you.

 

Perrigo is the world's largest manufacturer of over-the-counter ("OTC"​) self-care products.  Perrigo holds major market presence across Oral Care, Nutrition, Skin Care, Pain, and other key segments of consumer self-care.

 

At Perrigo Oral Care We Create Millions of Healthy Smiles Every Day.  

 

Perrigo’s Oral Care Segment is a fast-growing self-care division operating with employees all over the country to fulfill our mission to provide high quality & affordable self-care products to consumers.

 

Along the journey, Perrigo Oral Care has expanded into not only store brand offerings, but also a best-in-class branded powerhouse in key segments with iconic brands such as Plackers®, REACH®, FireFly®, SteriPod®, and more.

 

We're expanding rapidly as our business continues to grow year-after-year and need to build our team with people who share our passion for healthy smiles, thrive in an entrepreneurial culture, and want to make an impact on the front lines of the oral-health revolution. We believe that having affordable access to a healthy and happy smile is the perfect starting point towards a healthy and happy life.

Description Overview

The Marketing Manager is a critical role at Perrigo.  Our Marketing Managers are leaders who have challenger mindsets. They put the consumer at the center of everything they do, and they lead with a General Management mindset.

 

As a Marketing Manager, you will have the opportunity to build upon brands that are loved by millions of consumers.  Your strategic thought leadership and ability to work with diverse teams to develop and execute innovation plans will help these brands expand their leadership positions.

 

The position will require equal parts imagination and execution.  We are looking for a candidate who with one-hand can thoughtfully audit a market and has the boldness to be curious about the status quo; while on the other hand craft an insight-driven strategy and inspire internal and external teams towards execution.

Scope of the Role

• Bring ideas, passion, and capability to help us grow our business with an obsessive focus on the customer.
• Leverage consumer insights to design and implement strategies, including developing new and existing consumer markets, product positioning, and pricing.
• Drive product innovation strategy via strong cross-functional engagement with R&D, Finance, Creative, Digital Commerce, and Sales teams.
• Partner with Consumer Insights and Research teams to perform market research, ongoing business tracking, and monitor and analyze business health and key performance metrics, providing regular updates and analysis and proposing modifications as identified by business needs.
• Ownership of the business segment’s P&L, managing internal & external relationships, and budgeted resources to accomplish your strategic goals.
• Ownership of the business’s multi-year innovation pipeline, ensuring key innovations and growth objectives are aligned with targets.
• Write and communicate briefs for use by internal teams and external agency partners that distill customer insights, business objectives, and success criteria into actionable creative & product development.

Experience Required

• Bachelor’s Degree or equivalent experience in a similar industry.  MBA preferred.
• Typically 6 years of experience in consumer-packaged goods (CPG) or related marketing with exposure in both private label and branded marketing initiatives.
• Strong candidates should have a deep understanding of customer marketing and passion for developing and commercializing new products to market.
• Successful candidates will exhibit a positive, can-do spirit, can prioritize for the biggest impact, and brings a strong team mentality approach to their work.
• Excellent strategic customer-focused thinking skills with deep understanding of the consumer and marketplace trends, opportunities; experience using data and metrics to back up assertions of business value.
• Strong analytical skills. Able to synthesize information and formulate synopses, identify issues, turn insights into actions, and propose solutions in written documentation is a vital component to the job.
• Willingness to work hard and roll up sleeves to get work done, even when at times it is outside the scope of the j