Senior Member Growth Marketing Associate (Health Plans)

Maven is the world’s largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven’s award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause. Employers and health plans trust Maven’s end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Founded in 2014 by CEO Kate Ryder, Maven has raised $300 million in funding from top healthcare and technology investors including General Catalyst, Oak HC/FT, Sequoia, Dragoneer Investment Group, and Lux Capital.   An award-winning culture working towards an important mission –  Maven Clinic is a recipient of over 30 workplace and innovation awards, including: 

• TIME 100 Most Influential Companies (2023)
• CNBC Disruptor 50 List (2022, 2023) 
• Fast Company Most Innovative Companies (2020, 2023)
• Built In Best Places to Work (2023)
• Fortune Best Workplaces NY (2020, 2021, 2022, 2023)
• Great Place to Work certified (2020, 2021, 2022, 2023)
• Fast Company Best Workplaces for Innovators (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

Maven is looking to hire an experienced marketer who is passionate about creating a more equitable healthcare system for women and families. This role is ideal for someone with a strong B2C and B2B2C marketing background, a deep understanding of the payer and healthcare landscape, proven ability to cultivate positive partner relationships and exceptional project management skills. This is an opportunity to have an immediate impact by bringing data-driven marketing strategies to life to drive enrollments through health plans and employer groups.

As Senior Member Growth Marketing Associate at Maven, you will: 

• Be responsible for exceeding member enrollment goals for assigned health plan accounts by working cross-functionally with Member Growth Marketing, Payer Growth and payer marketing teams directly to execute marketing plans, analyze impact and optimize campaigns
• Refine our Medicaid playbook, identify best practice trends and support implementation of new marketing strategies and tests to reach Medicaid member populations
• Support implementation of new health plans by developing and rolling out communications toolkits and executing omnichannel member awareness campaigns across both email and direct mail; manage campaign performance and reporting, ultimately using data and insights to improve enrollment initiatives
• Foster and maintain relationships with payer marketing contacts and lead marketing discussions/strategy sessions to ensure marketing approach alignment
• Work cross-functionally to iterate on our approach to client account management, campaign performance analysis and reporting
• Work closely with creative department to refresh marketing materials and ensure brand compliance
• Build strong relationships with Client Success teams to identify opportunities to improve processes and scale marketing efforts while driving results 

Minimum Qualifications:

• 2-4 years of experience with B2C/B2B2C marketing, including direct client-facing experience
• Experience in the healthcare space, ideally working with payers
• Highly analytical with a strong mindset for growth
• Exceptionally strong organizational and project management skills, with demonstrated experience in managing complex projects
• Creative skillset; attention to detail and experience in working with design teams to ensure brand alignment 
• Ability to strategically translate research and insights into actionable marketing plans
• Excellent verbal and written communication skills including strong presentation skills
• Strong business judgment: ability to quickly understand business drivers for Maven clients and effectively communicate Maven’s value proposition
• Self-directed, entrepreneurial and eager to take ownership

Preferred Qualifications:

• Experience working with Medicaid plans 
• Experience with Braze or similar email marketing platform
• Vendor management experience 
• Start-up experience

For candidates in NYC, CO, or CA, the base salary range for this role is $90,000 - $104,000 per year. You will also be entitled to receive stock options and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your u