Account Executive - Dallas, TX

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

World of Concrete (WOC), the largest annual international trade show dedicated to the commercial concrete and masonry construction industry, is seeking a dynamic Account Executive to drive event sales and cultivate strong client relationships. This role is critical in meeting and exceeding revenue targets by engaging a diverse portfolio of clients, from large key accounts to small and mid-sized businesses.

Key Responsibilities:

• Drive event sales across multiple product offerings and revenue streams, consistently meeting and exceeding assigned targets.
• Identify and pursue new sales opportunities through customer intelligence, industry event attendance, and market analysis.
• Implement strategic sales initiatives and programs tailored to key industry demographics, leveraging customer feedback and market insights.
• Negotiate effectively, proactively overcoming objections and securing long-term exhibitor commitments.
• Collaborate with the Sales Director and cross-functional teams to manage key accounts and optimize floor placement.
• Maintain an accurate sales pipeline and customer activity records in Salesforce to ensure seamless account management.
• Conduct market research and align sales strategies with industry trends, using calls, emails, and virtual meetings to engage prospects and existing clients.
• Strengthen industry presence by attending trade shows, networking events, and industry gatherings to stay informed on market developments and maintain credibility.

Ideal Candidate Profile:

The ideal candidate is a results-driven sales professional with a passion for event sales and relationship management. They possess strong negotiation skills, a strategic mindset, and the ability to thrive in a fast-paced, high-energy environment. This role requires a proactive approach to client engagement and a commitment to driving growth within the WOC portfolio.

This position is based in the Dallas office and requires in-person collaboration with the sales team.

Qualifications

• Minimum of 1 year of sales experience, with a strong preference for event sales experience.
• Proven ability to identify and understand client needs, effectively negotiate costs and services, and drive value-based sales conversations.
• Thrives in a dynamic, fast-paced environment while demonstrating exceptional time management and organizational skills.
• Experience utilizing CRM or sales database management tools; proficiency in Salesforce is highly desirable.
• Excellent verbal and written communication skills, with the ability to engage and influence clients and stakeholders at all levels.
• Team-oriented with a collaborative mindset, capable of working seamlessly with exhibitors and cross-functional internal teams to achieve shared goals.
• Highly motivated to continuously learn and stay informed on industry trends, products, and market developments to drive sales success.
• This role is based in the Dallas office and requires in-person collaboration with the team.

Additional Information

• Location: Dallas, TX (hybrid)
• Compensation: $60,000 - $67,000 Base Salary + Commission
• Job posting closes on March 26, 2025.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include: 

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring pl