Senior Marketing Operations Manager

Welcome to Decision Foundry - Data Analytics Division!

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Originating from a well-established 19-year web analytics company, we remain dedicated to our employee-centric approach. By valuing our team members, we aim to enhance engagement and drive collective success.

We are a leading Data Analytics & Salesforce consulting firm delivering transformative digital solutions for businesses across industries. Our expert team partners with clients to unlock the full potential of the Salesforce ecosystem, with a specialized focus on data-driven marketing, automation, and AI-powered personalization. 

We win as an organization through our core tenets. They include:

·       One Team. One Theme.

·       We sign it. We deliver it.

·       Be Accountable and Expect Accountability.

·       Raise Your Hand or Be Willing to Extend it

Role summary

We are seeking a Senior Marketing Operations Manager for our client who will help scale the go-to-market engine. In this role, you’ll own the marketing tech stack, ensure data accuracy, optimize processes, and enable the marketing organization to drive measurable impact on pipeline and revenue.

You’ll partner closely with demand generation, field, brand, product marketing, and revenue operations to ensure campaigns run smoothly, leads are effectively nurtured and routed, and marketing performance is tracked with precision. This is a strategic and hands-on role requiring technical expertise, analytical thinking, and a passion for building scalable systems that empower growth.

You’ll sit at the intersection of strategy, technology, data, and process—making sure the marketing “machine” runs efficiently and enabling creative and go-to-market teams to deliver measurable results. You’ll combine analytical rigor with creative problem-solving to scale processes, leverage AI and automation, and ensure every initiative drives business impact.

Responsibilities

• Work with the Marketing team to execute successful multi-channel marketing campaigns and nurture flows intended to engage and convert clients and prospects.
• Analyze campaign performance and marketing data to measure effectiveness and identify opportunities for improvement.
• Develop and present clear reporting, dashboards, and insights that guide decision-making across marketing and leadership.
• Lead the development of cross-channel lifecycle marketing strategies to drive engagement and retention throughout the customer journey.
• Collaborate with Sales Ops and Demand Generation to align workflows, data, and reporting with pipeline objectives.
• Own and optimize the marketing tech stack (Marketo, Salesforce, and related systems), ensuring seamless integrations and performance.
• Manage lead and account scoring, attribution models, routing processes, and lifecycle marketing programs.
• Maintain high data integrity through ongoing enrichment, cleansing, and governance.
• Build and evolve marketing processes and frameworks that support scalability, automation, and operational excellence.
• Identify and evaluate emerging technologies and AI tools to drive process efficiency, personalization, and analytics.
• Develop and own the long-term marketing operations roadmap, aligning systems, data strategy, and processes with overall go-to-market objectives.
• Troubleshoot technical issues and work with vendors or IT to resolve root causes efficiently.

Requirements

Experience

• 4–6 years of marketing operations experience in a fast-growing B2B or SaaS environment.
• Deep expertise in Marketo and Salesforce (required).
• Strong analytical skills with the ability to work with complex datasets and build actionable reports.
• Experience with multi-touch attribution, lead lifecycle management, and marketing data governance.
• Proven success improving business and system processes across cross-functional teams.
• Experience developing marketing operations strategy and driving cross-functional alignment across Sales, RevOps, and Product
• Solid understanding of leading marketing technology solutions and integrations.
• Excellent organizational and project management skills, with the ability to balance multiple priorities.
• Experience managing vendors, agencies, or martech budgets.
• Familiarity with AI, automation, and analytics tools (e.g., Looker, Tableau, Power BI) is a plus.
• Comfortable working autonomously in a fast-pac