Senior Marketing Specialist

The Sr. Marketing Specialist – Regional Marketing, NA, will develop, implement, manage, and execute regional marketing plans to strengthen product brands, enhance lead generation, drive sales pipeline and customer retention, and increase brand awareness across North American markets, serving as a critical connector between event strategy, cross-functional management, and marketing execution—optimizing regional content, campaigns, and assets to drive engagement, pipeline, and business impact across events, tradeshows, and customer programs. This role will be based in-office, currently 3 days per week in the Morrisville, NC area.

All activities will be tied to an overarching Global Marketing Strategy contributing to achieving company growth goals. Function as a subject matter expert for regional market and campaign activities. Reinforce global corporate brand through all initiatives, with the opportunity to grow in a fast-paced, global, AI-enabled marketing environment.

Key Responsibilities

Integrated Campaign Strategy & Execution

• Develop and execute multi-channel regional marketing programs through entire customer journey, to include campaigns, website and social promotional activities, press releases, promotional materials, ads, webinars, events, development of prospect lists by persona, country, product groupings, and run customer communications, and/or other activities.

• Establish relevant market-based tactics and SMART success measurements integrated marketing campaigns aligned with best practices to support sales and NA market efforts.

Event & Trade Show Marketing

• Lead and support integration of marketing initiatives tied to key events, including tradeshows, regional events, and customer programs.

• Develop and align content, messaging, and campaign assets to ensure readiness across stakeholders and channels.

• Ensure event-driven activities are fully integrated into demand generation strategies.

• Demand Generation & Funnel Management

• Drive lead management, including capture, nurturing, and coordination of leads to ensure sales and marketing best practices and business growth.

Brand & Quality Alignment

• Ensure all regionally developed materials align under the corporate image, positioning, and messaging throughout all laboratory solutions, promotional materials, campaigns, events, and all other mediums.

• Ensure all materials are aligned with internal review processes, QARA regulations, and reviewed by digital marketing for alignment to brand.

• Responsible for performing all duties in compliance with FDA’s Quality System Regulation (QSR), ISO13485, and all other international regulatory requirements with which Clinisys complies.

Digital Asset Management

• Organize and maintain multimedia assets within the digital asset management system (Brand Central) and approvals within the designated storage location (Files Hub).

• Ensure assets are properly tagged, version-controlled, and accessible across global teams.

Cross Functional & Global Collaboration

• Work in close alignment with the global digital marketing vertical, with other regional marketing verticals, and with GTM vertical to support wider marketing activities.

• Align cross-functionally with sales, product, and business development to ensure timely decisions on campaign direction, content, and asset development tied to events and marketing initiatives.

Performance, Analytics & Budget Management

• Measure the effectiveness, engagement, lead generation, and pipeline contribution of campaigns, ads, events, and tradeshows.

• Continually optimize funnel performance for each channel and campaign; forecast, track, monitor, and analyze success and ROI of all regional marketing activities and provide input to plan adjustments in order to optimize return on marketing investment.

• Effectively manage allocated marketing spend in line with the growth and business strategy and make a positive impact on regional NA market planning. Continually evaluate and adjust budget spend aligned with which activities drive business impact.

• Leverage data and analytics to drive evidence-based marketing science strategies that optimize commercial performance and c