Strategic Marketing Manager I/II (Peer-to-Peer Lead) - Rheumatology

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

Talent will be hired at a level commensurate with experience.

The Strategic Marketing Team is responsible for leading execution of and maximizing effectiveness across all of U.S. Rheumatology as it relates to the following focus areas: Congresses, Sponsorships, Speaker Programs and External Consulting arrangements. This group works collaboratively with other U.S. Commercial Rheumatology teams to establish and manage strategies derived from brand plans, create annual plans related to the above focus areas, and work alongside AbbVie internal functions to support flawless execution.

The Marketing Manager I/II, Peer-To-Peer Lead (P2P) position will have responsibility for leading the development and execution of P2P promotional content across SKYRIZI for Rheumatology (PsA).  They will create content that is consistent with the Brand messaging, and on strategy to meet business objectives.  They will manage existing content and make decisions to update and retire existing content to ensure the library of relevant material is on strategy.  They will optimize and innovate on the delivery of peer-to-peer promotion, including digital, to ensure the right customers attend peer to peer promotional programs to maximize ROI.

The successful candidate will closely collaborate with Brand Teams, Internal and External Agencies, Medical, Regulatory, Market Analytics and Business Intelligence (MABI), Legal, Office of Ethics and Compliance (OEC), to plan, execute, and create P2P materials.

MAJOR RESPONSIBILITIES:

• Lead the development and execution of peer-to-peer promotional efforts across all Rheumatology indications.
• Continually contribute to process and capability innovation through