Director, Business Development, Media Effectiveness

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Job Details

Business Development, Media Effectiveness, Director - USA

Why this job is important

Sell Media Effectiveness solutions to new and existing clients that enhance coverage of our existing and new business growth targets for Media or Agencies.

What you’ll be doing

• Generate sales revenue across our Media or Agency business line and accountable for meeting and exceeding individual sales quota
• Responsible for all aspects of the sales process, from prospecting to qualification to closing
• Identifies new business opportunities using personally established network, existing knowledge of the market research landscape, and conducting analysis of marketplace data
• Identifies prospective client business needs and presents opportunities to help prospective clients grow our business through consultative selling and negotiating skills; grow revenue through sales of products to prospects
• Identifies strategic targets and creates relationships with key contacts and prospective clients using the Kantar client network as well as personally established network
• Maintains sales pipeline, forecasts revenues, and provides regular activity reports to management; uses internal systems (Salesforce, Maconomy, etc) to track sales activity
• Leads RFP and proposal development process, including collaborating with internal teams, coordinating client timelines, developing pitch and proposal collateral that resonates with clients and tells a differentiated story; plays a lead client-facing role from initial outreach through final proposal presentation
• Conducts client meetings to build and maintain high levels of customer satisfaction across all products
• Present complex sales presentations to senior level players in the industry with ease
• Think strategically how we can grow existing clients with new solutions or unique ways to answer the client’s questions
• Stay ahead of the evolving digital landscape and how changes will affect measurement needs
• Develop a deep understanding of how our products and solutions fulfills client needs and fit into their planning, management, and decision workflows
• Understands the competitive landscape and report back to the organization on points of differentiation
• Understands financial implications (gross margin, job profit, operating profit, forecasting, pipeline management) and negotiate pricing with a client/decision maker directly

The skills & experience needed

• You will be equal parts technical, product, media, client & program leadership savvy– and have experience leading media/ data relationships. You will be results-oriented with a passion for developing positive relationships with clients and a firm understanding of the Digital Market Research space
• Quota-carrying sales experience in market research, analytics, insights, and media solutions; selling to marketing decision makers
• A hunting mentality with new business development experience selling complex media solutions while consistently hitting goals/quotas
• Media or Agency knowledge – You will know how publishers or agencies work, how their business operates day to day for their clients and who the strategic decision makers are.
• Demonstrated ability to translate sophisticated concepts into concise, insightful messaging
• Excellent commercial competence, presentation, and communication skills (verbal and written) with strong interpersonal and negotiation skills
• Highly motivated, self-starter, driver of change and transformation
• Shown cross portfolio collaboration
• Strong understanding of Cross Media analysis, Media effectiveness analysis, Copy Testing, Ad Sales targeting, Advanced Analytics and Brand Equity analysis.
• Expertise in market research and strong understanding of advertising effectiveness measurement
• Deep knowledge of the media planning ecosystem, including digital marketing, mobile, programmatic and social media

What’s in it for you

We provide a comprehensive, highly competitive benefits package.

• Medical plans with comprehensive, affordable co