Sr. Manager Marketing & BD Content

DLA Piper is, at its core, bold, exceptional, collaborative and supportive.  Our people are the backbone, heart and soul of our firm.  Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career.  Let’s see what we can achieve. Together.

Summary

The Senior Manager, Marketing and BD Content leads the planning, development, and implementation of the firm’s brand strategy through the content used to promote the firm and its practices and sectors. This role is instrumental in helping the firm authentically articulate its capabilities and differentiators in way that smartly reflects the firm’s market position through client-centric content.

Location

This position is remote and can sit in any of our US offices.

Responsibilities

• Evolve the firm’s content system to best articulate firm, practice, and sector value propositions. Translate the firm’s stories into scannable, graphic client-centric content.

• Develop content that elevates our brand describing various firm, practice and sector capabilities and including pitch and proposal copy, introductory material overviews (in Word and PPT), slip-sheets, brochures, and case studies.

• Leverage copy and input from practice and sector marketing teams and evolve content to consistently and strongly reflect the firm’s brand. Elevate the marketing team’s ability to tell stories by modeling effective content development and training.

• Collaborate with the Pitch & Proposal team to be sure content development is high impact, leveraging a strong understanding of how content facilitates business development and translates into proposal and pitch material that best positions the firm to win work.

• Collaborate with the Communications team on the firm’s brand strategy and messaging framework, as a resource for and partners in iteratively telling the firm’s brand story.

• Hone a point of view on trends and client preferences for best practice sales enablement tools and brand awareness collateral.

• Influence key stakeholders and peers on best practice content development.

• Guide marketing and business development managers on best practice content development.

• Manage and help develop a system to maintain content and ensure it is kept up to date and is consistent, leveraging tools and resources to facilitate content management to include SharePoint online automated workflow tools (technology), to-be-developed rules and controls (process), the marketing and communications teams and other staff throughout the firm (people) for subject matter expertise.

• Continually apply creativity to writing client centric copy.

• Comfortably apply the firm’s brand playbook, style and voice guidelines when writing content.

• Provides leadership and management to a team of two business professionals to include coaching, mentoring, performance feedback, and professional development to execute on the responsibilities above.

Desired Skills

Self-starter and leader with accomplished critical thinking skills and a thorough understanding of the role value propositions play in a sophisticated global law firm. Demonstrated leadership in amplifying law firms brands through the promotion of capabilities. Requires strong collaboration across marketing, business development and communications team to transform content into best practice that reflects the firm’s brand and each area’s strengths across a spectrum of content assets. Strong writing skills with ability to combine copy writing with design to best convey a message. Good understanding of brand strategy and how they apply to master messaging frameworks and translate to content. PowerPoint design skills and design aesthetic. Ability to multi-task and thrive in a fast-paced environment. Strong communication skills. Proficiency with MS Word/Excel/PowerPoint.

Minimum Education Level 

• Bachelor's Degree in Marketing, Communications, Journalism, Business or related field.

Preferred Education Level 

• Master's Degree in Business Administration.

Other Education/Certifications:

• JD a plus.

Minimum Years of Experience       

• 8 years of Marketing/Business development experience in a professional services environment preferably within a large, global law firm.

Essential Job Expectations

While the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper empl