Product Manager, US Tepmetko Marketing

 

Work Your Magic with us! Start your next chapter and join EMD Serono.

 

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.  

 

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

 

Your Role:

The Product Manager, U.S. TEPMETKO Marketing, is a crucial role within the commercial team and will be responsible for developing and executing key HCP and patient strategies, programs, and tactics to support the commercial success of TEPMETKO. This requires possessing the ability to rapidly develop deep therapeutic area insights and an understanding of the non-small cell lung cancer (NSCLC) market as well as key attributes of TEPMETKO to help position the product appropriately.

 

This role will involve cross-functional collaboration, project management skills and require the selected individual to become a champion for the brand both internally and externally.  This position reports to the Director, Brand Lead of TEPMETKO Marketing and will work in close partnership with the broader U.S. Oncology Marketing Team.

 

Location: Onsite, requiring 3 days in the office.  The office is located in the Seaport of Boston, MA.

 

Responsibilities:

• Contribute to 2025 IPP strategic plan, and support HCP and lead patient tactical plans
• Own and lead all patient marketing initiatives including the development and rollout of a new TEP Patient Support Kit and all content, evolved patient messaging platform and treatment brochure, etc.
• Manage omnichannel program, including updating program content with new brand story (WebMD content creation, BioPharm email deployment, banner ads, EHR content)
• Lead evolved omnichannel strategy based on personalized story flow by HCP segment, & lab & claims triggers to maximize business objectives
• Manage creation and execution of new content, including HCP segmentation through omnichannel marketing across all channels, including salesforce
• Lead rep-triggered email strategy, content evolution and development and sales force roll out
• Lead and manage updates to the HCP and Patient branded websites to include resource downloads, metadata & overall improvements
• Own and lead all nurse marketing initiatives
• Work with Portfolio Marketing to manage HCP, patient and caregiver resource printing and fulfillment in the portal (details, inventory, downloads)
• Serve as lead brand content provider for US Oncology Intranet Site
• Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future plans
• Collaborate with broader oncology marketing team to ensure strategic alignment and execution across the EMD Serono oncology portfolio
• Ensure legal/regulatory compliance and medical accuracy of all marketing tactics
• Manage agency partner relationships, workflows, and related expense budgets
• Manage budget on an ongoing basis and ensure spend and gati