Sr. Director of Paid Media & Partnership

Position Summary

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.

To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

The Samsung Home Entertainment (HE) Division is seeking a visionary, highly strategic and results-driven Senior Director of Paid Media and Partnerships to lead the holistic paid media ecosystem across national, retail, and performance channels, while driving strategic brand and commercial partnerships. This leader will build and execute integrated strategies that connect Samsung’s brand moments to consumer purchase intent – maximizing efficiency, performance, and brand equity across every stage of the funnel.

Overall

• Lead the Paid Media and Partnerships team, driving strategy, planning, measurement, and reporting.

• Develop a holistic paid media strategy across National, Retail, and Performance Media to maximize sales both nationally, at strategic retail partners, and at Samsung.com

• Build out a comprehensive partnerships strategy that embed Samsung Home Entertainment in culture, fuel consumer passions, and deliver against joint objectives

• Collaborate and align plans with Executive Leadership, Integrated Marketing, Product Marketing, Corporate Marketing, Global Marketing, and other key stakeholders in a highly matrixed, global organization

Paid Media

Media Strategy and Planning

• Develop and oversee the fully integrated, national paid media strategies aligned with the HE Division’s business objectives, national sales goals, and brand health goals.

• Identify and understand key target audiences to build plans that will reach them effectively and efficiently

• Leverage first party data as well as data partnerships to reach consumers at the right time with the right message

• Work with leading partners to test never-been-done-before ways to connect with our consumers

• Oversee planning, budgeting, and optimization of national paid media campaigns across all channels

• Collaborate with the marketing and product teams to ensure paid media campaigns align with product launches, promotions, and seasonal events.

Channel Management

• Oversee paid media campaigns across all channels, including traditional Broadcast/Cable, CTV/OTT, OLV, Display (Programmatic and Direct), DOOH, and Social.

• Stay up to date on emerging media channels and technologies to identify new opportunities for effectively reaching our consumers

Campaign Planning and Optimization

• Plan and execute national paid media campaigns, ensuring timely delivery and adherence to brand guidelines.

• Optimize campaigns based on performance data, adjusting targeting, creatives, and bidding strategies to improve results.

• Design and conduct in-market tests to identify the most effective campaign elements.

Retail Media

Retail Media Strategy Development

• Align retail media efforts with the Home Entertainment Division's overall marketing and sales objectives.

• Leverage research and MMM learnings to develop a comprehensive retail media strategy to maximize sales at key retail partners

• Make media budget allocation recommendations to maximize national sales while simultaneously growing all accounts

• Deliver account-specific strategic and executional guidance for each account marketing team to execute to maximize profitable sales at each retailer.

Retail Partner Collaboration

• Build and maintain strong relationships with retail media platforms and key retail partners

• Collaborate with retail partners to understand their advertising offerings, pricing models, and performance metrics.

• Identify and prioritize retail media networks (e.g., Best Buy Ads, Amazon Advertising, Walmart Connect, etc.) based on their potential impact on