Principal Product Marketing Specialist

Company Description

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of the electronics you rely on every day; you may not see our products, but they are all around you. 

Renesas employs roughly 22,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world. 

Job Description

Description 

As a Product Marketing Specialist at Renesas' Memory Interface Division, your goal is to expand our relationship with our strategic and key customers, look for new product ideas and to secure design wins at these customers. We are seeking an individual that has a strong desire to interact with our customers and sales team, promote our product and emphasize our leadership position in memory interface products. Innovation, enthusiasm and the drive to win are among the most important qualities for this position, as well as a strong team mentality. 

Responsibilities 

• Create compelling design win content for the current and upcoming memory interface products by working with customers, architecture, applications and planning teams 

• Actively promote Renesas products to strategic and key customers, internal sales teams and distributors 

• Identify strategic opportunities by working closely with memory ecosystem partners, Cloud Service Providers and enterprise solution providers 

• Provide technical and sales training to distributors 

• Perform top-down and bottom-up market analyses on existing and new markets 

• Develop business plans to forecast and drive increases of design-wins and revenue worldwide 

• Generate market communication materials: sales and marketing promotional collateral and training collateral, including ad copy, press releases, articles, brochures and other print pieces, and PowerPoint presentations 

• Influence x-functional team with customer feature requirements, develop clear marketing requirements document (MRD) and product requirements document (PRD) 

• Work with design, product, and test engineering groups to support products throughout its lifecycle 

• Solid product management and marketing experience of enterprise silicon products, with a good understanding of signal integrity products and memory products 

• Semiconductor Product planning, technical marketing or application engineering experience, technical knowledge and skills within the specific areas of mixed-signal, logic or SI products 

• Understanding of distribution sales and how to motivate and incentivize demand creation. 

• Strong interpersonal skills with ability to interact with customers, sales team, peers and management 

• Understand semiconductor product lifecycle 

• Strong analytical and business skills 

• Excellent oral and written communication skills 

• Up to 25% of travel required 

Qualifications

• BSEE or equivalent required, MBA or Master’s in Engineering Management desirable 

• 15+ years’ experience in Product Marketing 

Additional Information

The expected annual base pay range for this position is $200,000K-$250,000K. This position is also eligible for bonus opportunities. Please note that final offer amount will be dependent on geographic location, applicable experience, and skillset of the candidate.

Renesas offers a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, and pet insurance. In addition to elective benefit options, benefited employees receive company-paid life insurance and AD&