Senior Manager, Technical Consumer Research

Location(s):

Belgium

City/Cities:

Brussels

Travel Required:

Relocation Provided:

Job Posting End Date:

October 28, 2024

Shift:

Job Description Summary:

Working as a key business partner with the Global Development & Innovation (GDI), Marketing, and Human Insight teams, the Senior Manager Technical Consumer Research (TCR)  will develop and lead comprehensive sensory and consumer research to guide and validate the development of complex consumer-centric innovation and renovation projects related to beverages, packaging, and equipment to deliver an exceptional consumer experience in alignment with consumer trends and our business strategies. 

She/He will be responsible to develop and implement research strategies to acquire advanced foundational knowledge to understand and define fundamental consumer and sensory requirements for specific beverage categories and to inspire our short term and long-term Innovation and Renovation pipelines for Europe, Eurasia, Middle East and Africa (EMEA). 

 

Key responsibilities 

Create sensory and consumer insights to support innovation and renovation projects 

• Build cross-functional relationships and be recognized as a key business partner on critical projects to drive a consumer centric research plan and influence project success. 

• Develop and lead end-to-end complex sensory and consumer research projects to gain actionable insights to provide technical guidance to the development team. 

 

• Translate business needs into an actionable sensory and consumer research plan. Build and lead, end-to-end research learning plans, with appropriate consumer and sensory approaches and methodologies, grounded in sound data, to enable effective business decisions. 

 

• Use appropriate statistical analysis techniques and data analytics to decode research data (such as ANOVA, factorial analysis, and various modeling tools) and draw meaningful conclusions.  

 

• Provide data-driven strategic recommendations on business solutions based on strong technical consumer research and deep understanding of the business environment. Identify, evaluate, and mitigate technical risks along the research process to increase confidence in final business decisions. 

 

• Define solutions based on an in-depth understanding of the consumer needs and competitive landscape.  

 

• Communicate with clarity and precision by using data-driven storytelling to drive change and influence stakeholders.  

 

 

• Understand and define fundamental consumer and sensory requirements of your categories and inject this knowledge into solution development.  

 

Proactively Build knowledge on categories you are responsible for to support short term and long-range business plans  

• Co-develop with the GDI category team a multiyear research plan to create criti